and processes because one way or the other, the consumers are going to know about the reality of things from internet or any other social media channel. Applying transparency in marketing has a positive effect on sales of MNC’s. The basic aim of this research is to find out what will be the effects of transparent marketing in Pakistan and the factors that are making consumers more empower. Research Statement Since the advent of internet consumers are now more empowered in reviewing the products
To examine the impact of celebrity endorsers on consumer shopping styles and purchase intentions for select global brands in apparel industry. A Proposal Submitted to University Business School Panjab University Chandigarh On September 3, 2014 By Gobind Raj Singh Aulakh MBA-IB Roll No. 9 Table of Contents 1. Introduction…………………………………………………………………………………...........................3 2. Need for the study…………………………………………………………………………………………………..4 2.1 Contribution of the research……………………………………………………………………………
CHAPTER 2 LITERATURE REVIEW 2.1 Introduction This chapter will explain about literature review for all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved
REVIEW OF LITERATURE AND RESEARCH METHODOLOGY 2.0. INTRODUCTION Branding is ultimately about securing the future of a company, its products and services, by building loyalties using emotional as well as rational values. Such values matter because they are exchanged for cash in the marketplace and affect the perception of a company’s products and services as well as its ability and its freedom to manage its future. The companies which are rated by marketers as the rising stars for the future are
Online Shopping - What factors that affect consumers and retailers? LITERATURE REVIEW Nowadays, online shopping is one of the famous medium for people to buy many kind of products such as clothes, accessories, cosmetics and so on. It was started before when the demand to study the effects of new media technologies on consumer purchasing behaviour further is called for by the steady growth of online sales has shifted the online approach as the interesting preference for various sizes of retailers
Consumer Behaviour Towards Advertisement Vinnie Angel BBA+MBA (DUAL) Enrolment no. A3923015008 7/2/2016 Table of Content 1. Introduction 2. Literature Review 3. Objective of the study 4. Data Analysis 5. Conclusion and Suggestion 6. Limitation of the study 7. Bibliography Advertisement is a medium of communication for influencing or suggesting audience for buying decision upon one product or service. Advertisement has created great impact upon the consumers. Brand image, persuasiveness
A study on the consumer buying behaviour chapter 2 - Research design 1.STATEMENT OF PROBLEM: Modern marketing concept starts and ends with consumer. There fore the success of any product depends on consumer ‘s. It is very important to know the consumer ‘s taste and preference to the product. An attempt has been made to find out various attributes that influences on the buying decision of the prospective consumer and their perception towards UNIBIC cookies
Consumer post purchase behaviour towards automobile user that is four wheeler. Post purchase behaviour is not only the study of what company offers to the buyer after the purchase, but also the study of what the consumer expects from the company. According to post purchase behaviour theory, there is a tendency for individuals to seek benefits for their purchase made. When any problem occurs, some change must be made in order to eliminate this problem. It is most likely that the company will change
to determine the consumer preferences of global brands instead of local ones. It is also designed to find out the buying behavior patterns of young Pakistani consumers Consumer evaluates products based on information cues, which are intrinsic and extrinsic. A number of factors affect the consumer purchase decisions. The results suggest that most important factors that influence a consumer’s final decision are the price and quality of the product in question. Since the consumers usually associate
KIRLOSKAR INSTITUTE OF ADVANCED MANAGEMENT STUDIES RESEARCH REPORT ON Consumer perceptions towards “Flipkart” going into grocery market. Submitted by - Naman Srivastava (PG2015 - 30) Abstract - Purpose –The general aim of this study is to portray a complete and detailed picture of the overall purchase decision making process of consumers shopping online for groceries, including pre- and post-decisional stages. Objective – To analyze will flipkart be able to compete with