definition and function of supply chain management and its relationship to logistics, marketing, production and operations management. The study tried to clear the dilemma of supply chain management as cross-disciplinary subject or a functional subject.
five basic functions of management, there is another crucial function for the success of any organisation. Coordination can be understood to be the essence of management. It is the synchronisation of efforts of various business elements or functions to harmoniously achieve the organisational goals. Any business has five main functions apart from the coordination function. Two major functions are the Operations Management function and the Marketing Function. Role of Marketing Function and the Operations
of at least three interdependent components, the core product supplemental products, and symbolic and experimental attributes (Ferrell & Hartline, 2014). The core product is the heart of the offering, the organizations justification for existence (Ferrell & Hartline, 2014). Supplemental products are extra features or benefits that enhance the total product experience, however, supplemental products are not necessary for the core product to function correctly (Ferrell & Hartline, 2014). Lastly, organizations
disputed over the role and differences of Public Relations and Marketing. There are many clear and distinct differences between these two disciplines. They each function individually in business and social environments. Public Relations and Marketing are often strongest when used together, but many professionals and academics feel the need to choose one over the other. The outlines of Public Relations and Marketing are different. Marketing is concerned with the market which entails consumers and demand
other product such as yogurt and packed them into packaging. iii. Outbound logistic Outbound logistic are main in sending or delivery the packaging milk or other product to the warehouse or shopping mall. iv. Marketing and sales The Company hired a lot of part time to make the marketing at all the supermarket. Normally they will provide testing for the new product or promotion for the milk. Other than that, they will make advertisement regular by using the media such as internet or TV. v. Service
and varied services, focusing on a single strategy would drive them to stich all their efforts towards their overall objectives and goals. All disciplines were expected to contribute in building diverse range of products and services though a single core strategy. This could be achieved by leveraging their strengths and creating a unified sense of purpose. Capability improvement Microsoft reiterated the importance of improving the quality and speed of engineering division, and therefore laid special
management. Bowman and Ellis (1969) confirm that the communications director should have a core role in the management structure. Their view is that the particular knowledge and skills of the practitioner justify his place at the decision making table. Lauzen (1995) suggests that the exclusion of communication practitioners from this decision-making process reduces corporate communications to a low category support function. A certain way of confirming the status of the practitioner is to note to whom he
3) Outsourcing of HR : BPO is the assignation of non-core activities of an organization to other organizations for which such activities are core. The HR issues in BPO sector are four fold viz., (i) HRM aspects of client organizations ii) outsourcing of HR functions (iii) outsourcing human resources, (iv) General. The main advantages of outsourcing human resources are To reduce cost of human resources.
comprised of the directors, deans, and department heads of the individual academic departments that serve administrative type duties to coordinate the large operating core. The department heads additionally serve as professors within the WPI organization. In a professional bureaucracy, there are few degrees of separation between apex and core lending to a flat decentralized profile (11 Bolman &
Product – According to Lovelock and Wirtz (2006), the core product is a vital constituent of the services offering and basically addresses two questions; first, “what do the buyers get when they purchase the product” and “what business are we in”?In service marketing mix the product is intangible in nature. Service products cannot be measured. Tourism and education industries are the best examples. At the same time service products are not of same kind and they are perishable and cannot be owned