Mineral Water Case Study

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Student name: Abstract Introduction: Brand name is one of the new issues that have not been sufficiently studied. A great engine of consumer purchase decision. The importance of the study on the impact of trade mark on the consumer purchase behavior on decision. The research mineral water brand name of selected the mineral water to study how the impact of price and brand name on the water consumers purchasing decision. The water frames the necessities of life. It is the most important goods used by human in his daily life. There have been many competitive companies to produce competitive quality and high mineral water. The research study on brand name leading companies of water that came to be accepted by the consumer and…show more content…
It is mainly made up of a list of questions, but should also contain clear. Instructions and space for answers or administrative details. Questionnaire should always have a definite reason that is related to the objectives of the research, and it needs to be understandable. Respondents also need to be made aware of the purpose of the research. The questions that were used in this study is divided into 2 parts the first part focus on demographic data, second part is divided into 3 divisions, focusing on the main variables relating to mineral bottled water: 1) The brand name. 2) The purchasing decision. 3) The quality. Data processing and analyzing: Data analysis processes that includes editing and coding of the data from the questionnaire . The responses were coded with numbers assigned to each question . This data was processed by statistical computer package " SPSS " . The following techniques were used in data analysis include the following: Cronbach’s alpha, F-test, correlation, coefficient of determination, regression analysis. Analysis of data Descriptive analysis: Descriptive analysis is the process of transforming raw data into understandable information that easier ti interpret. The following section describes the characteristics of the group being studied: Table1…show more content…
This indicates the majority of the respondents are people between (20-30). Table2 Gender Frequency Percent Valid Percent Cumulative Percent Valid Male 20 50.0 50.0 50.0 Female 20 50.0 50.0

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