Tourism is one of Austria’s most important industry sectors. Domestic and foreign visitors appreciate the exceptionally well-trained staff, tailor-made themed offers and the excellent infrastructure. Austria is also considered a paradise for sports – an image that has been successfully transported by Austrian sports equipment manufacturers. This is all the result of valuable, export-oriented tourism expertise, which companies all over the world can profit from. Factor Conditions Austria is a country
The literature review presented in this chapter will focus on tourist motivations and gender studies in tourism research. This is an exploratory study where the research is to investigate Malaysian women in Generation Y towards solo traveller. This chapter will provide relevant information of the consumer behaviour on decision making, an overview of the gender scholarship. In doing so, discussion of various theories and concepts of motivations and needs of the tourists and marketing tools as the
and between Riau Archipelago and Singapore to the south, the Straits of Malacca are known globally for their economic, political, environmental, and strategic importance. Not only this, even the Straits link the Indian Ocean to some of Asia’s most powerful economies, as well as many other trading countries, like the United States, Germany, and Russia. As more than 60,000 vessels travel across the critical chokepoint per year, carrying more than a third of global trade. Thus due to the amount of traffic
and malls of London sparkle in the glowing lights during the month of December, which set the tone unforgettable shopping experience. The illuminating London eye on the South bank of the River Thames takes the visitors to another World. Nuremberg, Germany: When we talk about the Christmas the first thought that struck the mind is to go on endless shopping spree. The Nurnberger Christkindlesmarkt (Nuremberg Christmas market) offers one of the best shopping experience, and it attracts more than 2 million
1933; Klingberg, 1941). On those years, several researches were done on impacts of social psychological processes, economic, cultural and political events on country image. But in these years, national perceptions and prototypes are of particular importance (Katz and Braly, 1933; 1943; Klinberg,1941). Nagashima (1970) considers country image a prototypes that are
How can Electric Castle Festival target international market in terms of marketing and event experience? Introduction The Electric Castle Festival is the biggest music festival in Romania so far(http://www.electriccastle.ro/en/dailylineup). It takes place in the North-Western part of the country, on the outskirts of Cluj city (in Bontida commune)where the ruins of the Banffy Castle are situated. Cluj is considered a metropole, the third biggest city in Romania with a population of 500,000(out of
is gradually being used for more practical purposes apart from providing entertaining digital content to the users of smart devices. This technology is going to play an important role in the future of medicine. This technology is rapidly gaining importance among medical professionals. The capabilities that this technology have, can be used to make complex surgical procedures
Because it make the world become tightness, there will be convenient of traffic, production of world-class, news from global. You could drive car from Germany, see film of Hollywood from America, and pull on fashionable costume from France etc. In wildly sense the positive aspects could be summarize as follows: First of all, under globalization, a close correlation between a country’s domestic economic