How can Electric Castle Festival target international market in terms of marketing and event experience?
Introduction
The Electric Castle Festival is the biggest music festival in Romania so far(http://www.electriccastle.ro/en/dailylineup). It takes place in the North-Western part of the country, on the outskirts of Cluj city (in Bontida commune)where the ruins of the Banffy Castle are situated. Cluj is considered a metropole, the third biggest city in Romania with a population of 500,000(out of which 100,000 are students from all over the country)(http://www.clujbusiness.ro/why-cluj/demographics/).
The main music played is electronic, as its name suggests, but as any other big music festivals it has multiple stages, for various kinds of music (e.g. reggae). The artists are both national and international, some famous and…show more content… From their website we concluded that they have a capacity of 300,000 and all tickets were sold out(at the Untold), the line up is much better(in terms of artists’ popularity), the number of partners is much bigger, it is in the city center so it represents a huge competitor for the title of “biggest music festival in the country”.
At the same time, Electric Castle Festival is mostly attracting Romanian participants, the majority of them from or around the Cluj Napoca area. Being close to the Western border of the country (closer to Hungary or Serbia), the festival has a higher chance of attracting international participants as well as the capacity of accommodating a large number of participants.
Problem formulation
How can Electric Castle Festival target international market in terms of marketing and event