Importance Of Austrian Tourism Industry

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Tourism is one of Austria’s most important industry sectors. Domestic and foreign visitors appreciate the exceptionally well-trained staff, tailor-made themed offers and the excellent infrastructure. Austria is also considered a paradise for sports – an image that has been successfully transported by Austrian sports equipment manufacturers. This is all the result of valuable, export-oriented tourism expertise, which companies all over the world can profit from. Factor Conditions Austria is a country rich with history, beautiful places, traditions and activities that are distinct to the area. Along with neighbouring Switzerland, it is the winter sports capital of Europe. However, it is just as popular for summer tourists who visit its historic…show more content…
• Another consulting company specialised in the tourism and leisure industry is Kohl & Partner. The firm is active in many countries and has comprehensive experience with operations, destinations and infrastructure. • Horwath Tourismus Consulting Austria specialises in the hotel, tourism, leisure and pool industry and has access to an international network. • Ennemoser Wirtschaftsberatung GmbH is a competent partner and expert to the tourism and golf industry. • Michaeler und Partner has been one of CEE and SEE’s leading tourism service companies for many years. From the concept to the realisation of a tourism project, from strategic consulting through to year-round support, the company has expertise for investors, banks and companies from the tourism…show more content…
The challenge is to diversify the traditional tourism product, especially in rural areas. A proactive approach is needed to make these areas an attractive destination for the modern tourist. One opportunity is to focus upon innovative summer activities in winter sport intensive regions, to help these areas become year-round destinations with distinct products and brands. Another is to build upon the current trend in medical wellness that brings forward a combination of a hospital and a hotel. The idea behind this hybrid concept is to offer specialized medical care in a pleasant and serviced environment characterized by high-quality hotel standards. During 2012, several unique hotels opened in Vienna. Properties such as the Ritz-Carlton Vienna, Hotel Topazz and Hotel Lamée by Lenikus, as well as 25hours Hotels have established themselves in the capital. Austria has growth potential in reserve for tourism investments. Its image as a tourism destination is becoming stronger as marketing coordination increases. Private and public initiatives are on the right track to stimulate innovative tourism developments and to improve the quality of life and of travel for locals and tourists

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