expressing ideas inclusively about a particular tourism destination (Matos et al., 2012). Since decades ago, destination image (DI) terminology has been vigorously investigated and established in tourism and consumer behavior studies (Baloglu & McCleary, 1999; Chen & Tsai, 2007; Chi & Qu, 2008; Hjalager, & Corigliano, 2000; Lertputtarak, 2012; Matos et al., 2012; Shahrim, Karim, & Lia, 2011). Congruently, the researcher preferred to focus on food tourism image because it gives readers a clear and better
Introduction In tourism industry, the term "destination" and the distance between destination and the origin have been remaining unclear, and each person may have different calculation and definition. Furthermore, the destination branding theories and models are originally developed base on marketing or branding context. These theories and models appear to show the limitations when they were employed to explain highly complexity situation, such as destination management issues. The study aims
An increasing number of researchers supports the view that destination image is a multidimensional construct comprising of two primary dimensions: cognitive and affective (San Martín and Rodríguez del Bosque (2008)). The cognitive component can be interpreted as beliefs and knowledge about the physical attributes of a destination, while the affective quality component refers to the appraisal of the affective quality of feelings towards the attributes and surrounding environment (Hosany, Ekinci et
1. Introduction Kuala Lumpur – The capital and largest city in Malaysia, which is a federal constitutional monarchy located in the Southeast Asia. Kuala Lumpur is a developed city which has the basic tourism resources and physical size about 243 square kilometres. As for 2014, Kuala Lumpur has estimated 1.73 million population made up by three ethnic groups including the Malays, the Chinese and the Indians (Department of Statistics Malaysia, 2015), it makes Kuala Lumpur become a multi-ethnic
their mode of living. Authenticity can be therefore said to reside somewhere in the minds of visitors and the planners and organizers of such trips. Thus, Rajasthan is marketed as a royal traditional state because of its economic value to the tourism industry and the indigenous population. Locals of their own will are very strong and active agents of this representation of Rajasthan because of the economic benefits it is providing them. At risk however, is the loss of Rajasthan’s folklore, more
To accomplish this research, two research approaches were carried out, the first consisted of literature exportation on concepts related to the size of tourist destination, followed by a Focus Group and interviews with the tourism industry experts to discussion and selection of the most appropriate concepts. According to Malhotra, 2006, exploratory research can be made to the more descriptive research to determine the thesis or hypothesis gathered during the first search. Empirical research was
Tourism is one of Austria’s most important industry sectors. Domestic and foreign visitors appreciate the exceptionally well-trained staff, tailor-made themed offers and the excellent infrastructure. Austria is also considered a paradise for sports – an image that has been successfully transported by Austrian sports equipment manufacturers. This is all the result of valuable, export-oriented tourism expertise, which companies all over the world can profit from. Factor Conditions Austria is a country
offers organisations and destinations to build a stronger brand image. PPC/ Pay per Click This marketing tool is the only one that includes costs for the organisations. It is where an organisation or destination positions key words onto affiliate websites. The more money they pay the more the advertisement pops up. This is also the hardest form of internet marketing as
attracts visitors from all over the world and it has become a major tourist destinations. Tourism Authority is trying to promote Thailand tourism image from different angles. At the same time, China has become the biggest source country of tourists for Thailand. These years, Thailand is becoming one of the important destinations for mainland China’s outbound tourism. Since earlier years, Thailand became the first destination country opened to Chinese tourists by the Chinese government; Thailand took
According to Mathieson and Wall (1982), they defined tourism as “the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs.” According to Macintosh and Goeldner (1986) tourism is "the sum of the phenomena and relationships arising from the interaction of tourists, business suppliers, host governments and host communities in the process of