unique. Like no other island tourism sites, Maldives main target market is towards luxury and high-end social class. In terms of demographic, Maldives targeted countries are UK, Germany and Italy and Maldives is expanding its target market to China recently. Looking at the Economic side of the country, the country depends only on the tourism industry where the tourism industry contributes 27.7% of the country’s GDP. Due to the fact
Unit : 2 Destination Management: Policy, Planning and Promotion Table of Contents: 1.1 Debate the complex nature of destination management… ………....... 1 1.2 Analyze the dynamics of destination management…………………………..…….… 3 1.3 Critically evaluate the importance of tourism…………………………………………......4 2.1 Critically assess the challenges facing marketers………………………………………… 2.2 Identify the tools needed for making
STB as the NTO. Singapore Tourism Board (STB), which was formally known as Singapore Tourist Promotion Board (STPB), was formulated to increase Singapore's attractiveness to tourists. It's primary roles were to coordinate activities with tourist enterprises, enhance and develop the infrastructure and superstructure of tourist facilities and attractions, regulate policies and standards within the tourism industry, and continually market Singapore as a tourism destination. Over the years, STB has
Forayed into the Hotels business to bolster the national need of growing new parkways of outside trade income and boosting tourism. Starting with the Sheraton Chola, Chennai in 1975, ITC's voyage in this business has reclassified the substance of Indian neighborliness. Today, ITC Hotels is one of biggest inn networks in the Country with more than 100 inns crosswise over 70 destinations. Symbolized by its unmistakable "Namaste" logo, ITC Hotels coordinated India's fine custom of neighborliness with internationally
related accident. 2-Competitors: direct competition for tourists is present from the other Channel island of Guernsey, whilst mainland Europe tourists could be affected by the current euro crisis and other socio economic factors affecting the aviation industry, thus potential revenue could be lost. The majority of tourists arrive by plane, however during summer months up to 40% arrive by ferry from France/UK and this in itself could provide another threat as indirect competitor offering alternate means
technological advancement, Hong Kong provides for a conducive business environment. While both Hong Kong and Singapore rank highly on the global list for doing business, Hong Kong had for years been the frontrunner in the field of fashion and luxury goods industry. Attracted by the enormous appetite of the Mainland Chinese for luxury goods, many international well known brands such as Gucci, LV,MH and Coach had opened stores in Hong
The term MICE in literal terms is an acronym for Meetings, Incentives, Conferences/Conventions and Exhibitions. MICE tourism combines business with pleasure. It’s a niche segment of tourism dedicated to planning, booking and conducting conferences, meetings, seminars and other events. Dwyer and Forsyth, 1996 described MICE as “The meetings, Incentives, Conventions and Exhibition (MICE) sector consist of activities including conventions, trade shows, seminars, events, exhibitions and incentive travel