researches that save money, time and effort of researchers. Basic point of this study was to evaluate the effects of Turkish and Indian dramas on Pakistani women. The impact of dramas explore as a change in the culture. There are many impacts of Turkish and Indian dramas that effect the Pakistani culture. Indian language is quietly similar with the language of Pakistan but in case of Turkish language is completely different with the Pakistani language. This section would provide the previous literature
THE ISLAMIC EMBRACE OF ADVERTISING: A STUDY OF TV ADVERTISING FRAMEWORKS OF SELECTED OIC COUNTRIES USING THE HIERARCHY OF INFLUENCES MODEL by, Dr. Aida Mokhtar, Dr. Selvarajah Tharmalingam, and, Dr. Sofiah Samsudin International Islamic University Malaysia INTRODUCTION When Islam and life are intertwined for Muslims who are guided by the Islamic principle ‘enjoining good and forbidding evil’, the inculcation of Islamic values in the production of advertising messages for the Muslim audience is crucial
Advertisement is the paid form of communication to influence the targeted consumers in effective and efficient manner towards specific products and services (Haron,Queshi and Nisar 2010) It should be observed that for any promotional activity to be called advertisement, it must be paid for. In the real sense, it is the method used by companies to create awareness of their products, as well as making new products known to the new and potential consumers (Sivanesan, 2014). More so, advertising as a
However, if a parent taught their child to be ignorant in his surroundings then it might be an issue for him. He might think that his culture/race/religion is more superior to the others causing himself to be arrogant towards his peers - Ethnocentrism. In addition, social class also shapes a child’s personality, whether both into a family with high or low social status, children will slowly
The Cultural Impact of American Television Shows and Hindi Daily Soaps on the youth in Manipal University: A Comparison Michell Mathias School of Communication, Manipal University Registration Number: 120701098 Class: BAJC 6th Semester, Section A Course Name: Media Seminar and Current Affairs Date: April 15, 2015 Abstract: Television as a medium of globalization is evolving and spreading throughout the globe. Initially, about 20 years down the lane, Indians would prefer watching Hindi daily
The television has been and will be present in Americans’ lives due to its visually appealing nature and entertaining aspect. It captivates the audience into not taking their eyes off the screen for hours at a time. The television introduced a new choice in life, it can consume a person and enable complete lethargy, or it can unite a family with a simple, new form of entertainment. By the late 1990s, ninety-eight percent of homes in the United States had at least one television set, and those sets
The media has a great influence on how homosexuality is viewed in a society. A large number of people rely greatly on the media for information on various topics especially subjects as sensitive as homosexuality in the society. The information gotten is taken from the media as
rich mixture of hybridised cultural influences which combines Western electric guitar playing, Cuban-derived brass sounds and traditional African rhythms (Morley,1996). As Morley (1996) argues, in 1950s and 1960s, the indigenous music of West Africa was almost defunct in many urban areas, while US popular music and Cuban dance
The world has changed with the passing of time, but it did not necessarily become better on all levels. Popular culture has declined over the past few years because it has been heavily influenced by mass media and politics, which lately had spoiled. Still, in his article - “Everything bad is good for you” – Steven Johnson argues that today’s popular culture makes us smarter, bringing up the importance of mass media and games in the development of people. He points out that people are not shown the
experiences. Gender schema theory argues that people learn, through socialization to the culture and in social discourse, to activate stored information which leads to differential processing of the same messages (Bem, 1981; Cantor & Mischel, 1979). Because schemas help direct the encoding and retrieval of information (Cantor & Mischel, 1979; Lingle & Ostrom, 1979), we would expect gender schema-based evaluations by television viewers. Gender schemas have been found to affect recall of ads (Gentry & Haley