the change brought about in the structure of the adds due to the influence of English language. 1.5. The Distinctive Aspects of the Present Study: The study of the language of advertising is not a new phenomenon. However, the present study is distinctive and contributory in certain ways. It aims to present characteristics of the language used in commercial advertising in Yemeni print media and to find out how language is used to work in these advertisements. In order to do so, for the sake of clarity
varieties in language according to the user. In that case register is a variety of language used for a particular purpose or in a particular social setting, so register analysis concerns itself with the statistical description of certain texts, looking at the frequent occurrences of certain lexis and structures. It doesn’t go beyond the sentence level. The structure of technical English as the first real English for specific purpose textbook which was designed to teach special courses in English for foreigners
I agree that English has acted as an imperialistic, invasive subversion force on the Native People in Canada. It was due to the tremendous popularity English had gained in western countries and Canada itself was competing with the western nations as they realized the importance of English Language. However, it was only the native people in Canada who were not ready to change.So, the government of Canada took a firm stance to improve the standard of living of the Native People. As they believe they
title is the name card, in a number of television advertising posters, it is still in a very prominent position, to highlight the content of the film, help the audience better understand the content of the film, for the release of the film to create a momentum; 1.2.2 Aesthetic pleasure function "Aesthetic pleasure
word-per-word into another language, its original meaning might get lost and become unclear. Keep
1.1.6 Tourism and leisure advertising Todays, tourism has become a multinational business of global importance. This of course is due to today‟s Worldwide Web, a new era in social interaction and culture solely built around this medium, triggered in [Moradkhani, 2014]. Tourism is one of the most profitable and lucrative industries, which create a bastion of economical (fiscal growth), private business, and human resources available to any country‟s economy, not mention the worldwide popularity of
Telemundo, the second-largest provider of Spanish language content worldwide, targets its programming to audiences around the world in more than 100 countries, in over 35 languages. The Mass-Market Strategy, which has no segment focus, allowed the network to reach massive audiences. Nevertheless, Telemundo also used other segmentation strategies to be able to compete with Univision, the other giant in the industry. Telemundo, to be able to fully penetrate the world market, it also used the Multi-Segment
The French language in Canada. Will it stay or be gone soon? The French entered Canada during the colonial times of the 17th century, the colony formed by the French became a strongly connected province within Canada. They shared common values, institutions, religion and a language (Legendre, 5). However, since 1962, Canada has been facing several social and political problems regarding the split between the French-Canadians and the English-Canadians. There have been severe tensions between the
incomplete understanding or misunderstanding. We should learn to avoid these. In China, we often use "hello" to greet friends or elders, whether it is the first time to meet or at any time of the day. English in
In a world where approximately a billion people speak English and where the non native speakers outnumber native speakers by a ratio of 3-1, is it really possible to have a common accent for speakers of English? Since accents are not absolute but relative depending on the perception of the listener, each of us speaks with an accent. However, many learners of English as a second language have unintelligible speech patterns with respect to their listeners that may interfere with furthering their education