Target Executive Summary

553 Words3 Pages
Some critics are more concerned with the categorical component of these classification systems, and socioeconomic rank. Some consumers are assumed by these systems to be “high-value prospects”, offered deals and discounts regularly, while regarding “low-value” consumers as “waste.” To put this in perspective, a discount on hotel stay may not wreak much social separation, but at the point where this marketing algorithm considers “low-value” consumers as not worth of receiving promotions or upgrades for higher education, insurance and health services, etc., this could have a much more serious social impact. Target went under fire for using data mining to identify potential shoppers who were likely to be pregnant. One of the most disheartening

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