Case: Epocrates Essentials And Chainlinq Mobile

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1. What kinds of applications are described here? What business functions do they support? How do they improve operational efficiency and decision making? The applications defined in this case are e-mail, calendar and contacts from Microsoft Exchange ActiveSync. In addition, there are some new software applications: hospital’s MEDITECH electronic medical records system, Epocrates Essentials and ChainLinq Mobile. The businesses functions of these applications are assisting employees accomplish their work in ease and help them fix complexity of any work required. The e-mail application keeps doctors, other employees and patients in touch at any time. MEDITECH helps seek any information of medical records or results around the clock and wherever…show more content…
Identify the problems that businesses in this case study solved by using mobile digital devices. Major problems that would occur in any business would be delay and inaccuracy. Mobile digital devices have helped companies solve these two business problems by keeping their employees connected 24/7 via e-mails or customized applications designed for each business criteria, as stated in the case, Doylestown Hospital using specialized applications to manage the information of thousands of patients, and help doctors analyze medical results. And in case of emergency, the hospital can contact the doctors quickly. Another field of business mentioned, D.W. Morgan, headquartered in Pleasanton, California, serves as a supply chain consultant and transportation and logistics service provider to companies, uses ChainLinq Mobile for updating the information of shipping and tracking the positions of delivery to help the company control their operations easily and efficiently; even though some problems would occur in the shipping process, the company can also track the cargo and fix any problem immediately. The last example raised in the case was TCHO’s use of iPhone apps to control all the chocolate-making machines without having physical incidence, as well as monitoring the FlaborLab and keeping track of how is it going on…show more content…
Internet high connectivity and speed of sharing information makes everything faster and easier to be transferred accurately, with its popularity nowadays, the privileges of online shopping is common makes express industry one of the most likely industries to benefit from equipping their employees with mobile digital devices. Having to track the position of each box and update the shipment information, they would have the ability of fixing any issue that may appear instantly using the mobile digital devices with their employees, which can get their tracking job done

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