Analysis Of The 'Know Your Heart' Campaign

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The San Francisco based agency, Arogonaut launched on March 4, 2013. The agency now has over 75 employees and specialize in digital, experiential, full-service, creative and branded content campaigns. Most of Arogonaut’s work has been in the CPG, consumer electronics, fashion/beauty, automotive and telecom industries. Fit Bit received a lot of positive feedback after airing their new “Know your heart” campaign. The national ad has been aired 3,513 times since its original air date. The Fit Bit Charge HR has an added feature of checking heart rate that is not available on other models of the wireless trackers. “ Instead of saying, what a cleaver advertisement, the reader says, I never knew that before. I must try this product (Ogilvy 108).”

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