Women In Digital Advertisement

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.Presentation of women in Digital advertisement Abstract This will be the miniature summary of research report that will tells all about what will be in the research report. Introduction Advertising has emerged a powerful tool since its initiation to communicate with people. According to the American Marketing Association, marketing is defined as “The process of planning and executing, the conception, pricing, promotion and distribution of ideas, goods and services to create exchange that satisfy individual and organizational objects.” Advertising is one of the promotional tools that communicate between seller and buyer. Therefore advertising is defined as “Any paid…show more content…
That is why she is respected everywhere. But now a day women are mostly being treated as an object of pleasure for men. Today the advertising industry is most growing not only in the country but all over the world. Digital advertisements not only informed people about the product available in the market but also informed upcoming one. As on one hand these advertising helps in selling of products on the other hand it exploiting the image of women. They are portraying as sex object in digital ads. The role of female has greatly domesticated in popular culture, especially in advertisements. Many advertisements on TV or net contain women in role such as cooks, maid and babysitter as well as sex object in order to sell product. It means women become a marketing commodity that enhances the image of product. Women’s image is used to attract both male and female as females attracted by dress, jewelry, makeup and body image of women and men by opposite sex.…show more content…
4-How much the representation of women in digital advertisement exists in reality? Objectives To study the major factors those influence the opinion of customers and attract them by the use of women in ads, to study modern ridiculous image of women in modern advertisement. Literature Review First, I will review the literature related to representation of female in advertisement. Secondly, text related to research topic will be focused on. Finally, I will review the Ross and Byerly, McAllister, Cortese, Saad, Cheng and Chang and Articles. Research Methodology This will be a quantitative research.

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