Travel Agent Case Study

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Needs Time saved and experience acquired What clients expect most from a travel agent is evident: service which saves them time that would otherwise be wasted browsing booking websites to compare price and looking through travel brochures for destinations. In terms of leisure travelers, having a travel agent involved certainly implies a much more “painless” journey, as there is a large likelihood that they cannot manage to smooth away all the unforeseen obstacles by themselves- travel mishaps, flight cancellation due to the change of weather, or even language barriers. In such cases, travel agents strive to acquire an upgraded hotel room for their clients, to arrange for an extra night when original flight is delayed, and often they purchase…show more content…
According to Seal, a USA TODAY Road Warrior and CEO of EngagedLeadership in Beverly Hills, he appreciates a carefree journey: "My time is valuable, and no matter how good the website or app, the value of a deeply experienced and widely connected travel agent who can smooth a detail or fix a miscue makes for nice peace of mind," and "I have enough to occupy my mind when I am traveling and working or vacationing and don't want to worry about anything." (USA Today) His feelings towards travel agencies apply to other business travelers. In this case, agents more than help with reservations, travel insurance and complex itineraries, thus saving clients a great amount of valuable…show more content…
Though there are common interests among travelers, their choices can vary with the same product to purchase. A customer who pays for personalized tour wants a fair deal: professional guidance, not just amateur tips. For a young girl whose parents are worried about her safety as she is traveling alone, a hotel in a safe neighborhood in the proximity of the airport may be high on the recommendation list. For the elderly, especially those who have disease such as heart attack, hypertension, a preferable option of accommodation may be near a hospital in case of emergency. This is merely a small example for what should be differentiated in the booking phase; the real one is much more intricate and highly demanding. User-friendly mobile sites and apps Mobile is the dominant trend. According to the study conducted by Ipso MediaCT, an independent marketing research company, travelers extend their activities from desktops and tablets to smartphones across all stages, which certainly subsumes purchase/booking. This trend calls for the development of both user-friendly mobile sites and apps. The Percentage of the Devices Travelers Use Leisure Travelers Business

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