to represent reality." -- Jakob, Alexander (2001) In recent years, the need for using both Quantitative and Qualitative as a medium of research has widely increased. The whole process began to help validate and make one’s research reliable by studying various other aspects. The result of this demand has lead
REVIEW OF LITERATURE: E-commerce activities are increasing rapidly and globally nowadays. One such important e-commerce activity is the Online Shopping. There are various factors that affect the consumer’s attitude towards online purchase of goods and services. These are as follow: • Product understanding • Shopping Experience • Customer Service • Consumer ability to take risk If any of the above factors lies on the negative side of the dimension, then it would demotivate the consumers to buy online
also a part of the project. The project was carried to apply the concepts learned in marketing research, marketing management and brand management. The research was a mixture of both qualitative and quantitative methods. Qualitative research i.e. focused group discussions was used to identify the variables which led to the downfall of the brand. Then this variables were scaled up and a quantitative research was conducted by collecting responses from the users of the brand as to what are their outlook
instrument for the study would be the questionnaire which is intended to identify the affect between training and development and employees performance. The questionnaire will adapted and modified to suite the context of employees performances in order to research how training and development affect the employees performance in an organization. This questionnaire was administered to 150 employees and were developed with the help of supervisor after a few discussion . The questionnaire will consist of 3 parts
the same view of the last line, the effect of strategic supply chain management practices on performance of hotel industry in Rwanda is analysed, where a qualitative and quantitative approach is used for the primary data collection within the questionnaires at Serena Hotel Company limited. To establish relationship between research variables frequency, mean and standard deviation were employed
other flaws, finally leading to the interpretation of the data. The use of statistics is so common, one may not realize how often we use such information to look at and utilize in our regular day to day existences. Statistics primarily is used for research purposes, and aids to making decisions based of the data that is collected. There is significant importance
Nowadays people often do research for several different purposes. Research can be carried out in different methods such as qualitative and quantitative research. Research is the systematic investigation into existing or new knowledge. It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems and support theorems. Qualitative research is the collection of data from smaller group of people rather than a large sample of population as the information
local, state, national and international level. Political science is a social science, which means we try to examine common behavior and how these varying types of behavior can influence the society around us. According to the Economic and Social Research Council, social behavior can help us examine all different types of methods of behavior ranging from; “the causes of unemployment or what helps economic growth, to how and why people vote, or what makes people happy. It provides vital information
Introduction Data collection methods are generally classified into two, a qualitative method and a quantitative one. This can be seen as a conventional classification, somewhat of a distinction which can be helpful to writers but at certain instances may also be misleading. Many students and scholars come to realise in their studies, that they are not fully aware of the distinction arising between these two research methods. A common mistake is thinking that these two terms are identical and may be used in
A qualitative research methodology is employed in the study. Qualitative research is defined as “the effort put by researchers in an activity to find out the witness on the globe or environment”. (Denzin. 2005). Van Mennen (1979) defined qualitative research as an “umbrella term covering an array of interpretative techniques which seek to describe, decode, translate and otherwise come to terms with opinions, motivations, feelings and drives behind people’s behaviors and habits. Instead of measuring