Trade marketing is definitely amongst the more focused areas as per the re-launch process. The step in particular is quite distinct from other processes including the brand marketing and that too, in a highly essential manner. This critical aspect will be dealing with the marketing of lemon max paste to the supply chain instead. Trade marketing or merchandising focuses on the process in which a product is marketed to the customers in order to ensure access of that particular product to the end consumers
Regional trade agreements are designed to promote free trade but instead the world may be moving toward a situation in which a number of regional trade blocks compete against each other (Hill, 2011:276). Shenkar & Luo (Shenkar and Luo, 2004: 299) support this definition and assert that “economic integration is concerned with the removal of trade barriers or impediments between at least two participating nations and the establishment of cooperation and coordination between them”. The case refers to
Organizational Psychology is the study of people at work. It focuses on comprehending how organisations affect individual behaviour. An Organizational/Industrial Psychology can be defined as “The application of psychological principles, theory and research to the work setting. (Landy & Conte, 2010, p.8). Organisational psychology is devoted to developing strategies to improve organisations. This suggests that Organisational psychologists have an important task to ensure that the workplace is fulfilling
international level for which they are assigned the voting rights. United Nations Conference on Trade and Development (UNCTAD) from the international marketing perspective, the United Nations Conference on Trade and Development (UNCTAD) is the most important organisation, established in 1964 under the UN system, to promote the trade interests of the developing countries. UNCTAD undertakes the issues related to trade, commodity and investment and plays a vital role with an effort to integrate them with the
Internal factors that can affect the indirect distribution channel. There are two type of internal factors, are consistent with this study, that can affect the indirect distribution channel of the firm from previous researches related to this study: - The factors related to the distributors themselves such as location, store dimension, store characteristics, and attitude of distributors. - The factors related to the firm are customers (wholesalers
brief enlists various centrally sponsored schemes for supporting rural tourism in the country. In further section, a few organizations functioning across the country in this space have been introduced. The penultimate section discusses a couple of case studies of successful rural tourism projects. The final section analyses the key factors responsible for successful implementation
have noted the key drivers in terms of enablers and their criteria each weighing according to the importance demonstrated in this particular case study 5. Processes, Products and Services. 5a. Processes are designed and managed to optimize stakeholder options: • The first and foremost indication of these particular criteria mentioned in this case study: is the fact that DAFZA designs the process to provide competitive costs for leasing their facilities hence optimizing the options given to stakeholders
deliver value and to develop sustainable competitive advantage which are briefly explained as follows: 1.Customer excellence: focuses on retaining loyal customers. In the beginning, eBay had to invest heavily to gain IT and customer relationship management (CRM) knowledge and skills as measures
For instance, the most recent roll out has been the 2004 Chicken Selects premium Breast Strips (Coffee, 2007). Many other promotions with food, toys, collectibles, videos, and other prizes have been used by McDonald's restaurants over the past 50-plus years. These promotions, some better than others, have helped to keep McDonald's growing and gaining in the fast food world. Recently McDonalds is planning to remodel its stores using bold colours
LEADERSHIP Ogbeidi (2012) found that leadership is referred as “ability to lead, direct and organize a group”. The study of leadership has developed scientifically through changing paradigms during its history where several models and theories have tried to explain the concept of leadership. Kuchler (2008) acknowledges that although subject of leadership is diverse and somewhat scattered but it tends to be one of the most widely discussed topics by the researchers all over the world. We found myriad