Rural Tourism Research Paper

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www.swaniti.in Developing Rural Tourism Promoting Rural Tourism for Sustainable Development and Livelihood Generation This brief sheds light upon the various aspects related to rural tourism and the great potential that India keeps for emerging as a rural tourism icon. After discussing the key factors responsible for the potential growth of rural tourism, the brief enlists various centrally sponsored schemes for supporting rural tourism in the country. In further section, a few organizations functioning across the country in this space have been introduced. The penultimate section discusses a couple of case studies of successful rural tourism projects. The final section analyses the key factors responsible for successful implementation…show more content…
This will not only preserve the culture and heritage of the country, but will also generate employment in the villages since it can be leveraged to provide skill development in tourism related job roles such as that of guide, driver, cook, housekeeping and hospitality to the tourists. Ministry of Tourism specifies that any form of tourism that showcases the rural life, art, culture and heritage at rural locations, benefits the local community economically and socially, and enables interaction between the tourists and the locals for a more enriching tourism experience can be termed as rural tourism. Rural tourism may include multiple facets such as farm tourism, cultural tourism, nature tourism, adventure tourism, and eco-tourism. The country has seen successful rural tourism models in states such as Kerala’s backwater, Karnataka’s forest, and Tamil Nadu’s…show more content…
This section takes a look at some key schemes and policy decisions. 1. Rural Tourism Infrastructure Development Component under PIDDC scheme – Promoting Village Tourism The Ministry of Tourism has released a Rural Tourism Infrastructure Development Component, which is part of the Product Infrastructure Development for Destinations and Circuits (PIDDC) Scheme. 100 percent Central Assistance is provided in this scheme. The objective of this scheme is to showcase rural life, art, culture and heritage in villages, that have core competence in art and craft, handloom, textiles, and natural environment. Central Financial Assistance (CFA) up to Rs.50.00 Lakh for infrastructure development and up to Rs.20.00 Lakh for capacity building is provided. The activities permitted under this scheme are improvement of village surroundings and village connectivity within the panchayat limits (does not include major roads which connect the village), providing solid waste management and sewerage management, village illumination, tourism related activities such as procurement of equipments and tourist accommodation. The State government will identify the region suited for promotion of rural tourism, and is also responsible for seeking convergence of other schemes and allocations for broader development at the site to benefit local

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