correspondent for the National Online and the Huffington Post, in the Article “About Facebook”, explains how Facebook’s has become centralized database to gather and disseminate information worldwide. Melber, supports his explanation by providing many examples how Americans use Facebook in a positive and negative ways. The author’s purpose is to convince his audience by providing real life instances and scenarios where Facebook has been exploited to glorify someone’s career and disintegrate many careers
Another theory that can explain behaviors of consumers as they are related to the gardening industry is that of The Theory of Planned Behavior The Theory of Reasoned Action and the Theory of Planned Behavior are definitely related (Azjen, 1991). The difference between the two theories is that, for The Theory of Planned Behavior to be activated, not only must intent be in place, but there must also be control over the intended behavior (Azjen, 1999). In other words, the actual use of this theory in motivating
Body image is “the mental image an individual holds of his or her own physical appearance” (Ballaro Wagner, 2015); as well as the way in which a person believes they are perceived by others. Since the mid-twentieth century, media has influenced both males and females to conform to idealised images of beauty. The idealistic body shape for a female is extremely thin, with emphasis also placed on having large breasts. For males, it is ideal to be tall, slender, muscular and tall. “All forms of media
why individuals participate appears fundamental. Social exchange theory was originated from sociology studies exploring exchange between individuals or small groups (Emerson 1976).The theory mainly uses cost-benefit framework and comparison of alternatives to explain how human beings communicate with each other, how they form relationships and bonds, and how communities are formed through communication exchanges (Homans 1958). The theory states that individuals engage in behaviors they find rewarding
people use to communicate and interact with other people and their peers to share information and ideas that can be used in the facilitation of teaching and learning process. Examples of this are blogs, wikis and media used for audio, photo and text. Facebook is also included in example; it is used as networking platforms and sharing tools (Kristen Tarantino, Jessica McDonough & Ma Hua, 2013).
tools for sharing and discussing information among the human beings. Any website that allows users to share content, opinions and views and it also encourages interaction and community building can be classified as a social media. Examples include Facebook, YouTube, Twitter, Digg, MySpace, Instagram, Scribd, Flickr etc. The main benefits of social media for businesses first of all are concerned with ensuring cost reduction through decreasing the time in targeting customers. Secondly it increases the
Borgatti, 2014). Social media such as Facebook, Twitter, LinkedIn, Tagged, Foursquare, Instagram, Pinterest, MySpace, GooglePlus, Tumblr, Ask.fm and many more vigorously spread among people in the world not only teenagers and young adults but all different
The study deals with the effects of social media addiction to them as college students to know their limitations. The study is based on two theories- Uses and gratification and media dependency. Uses and gratification are concerned with what people (audiences) do with the media. The theory posits that people are not passive receivers of media messages but active influencers of the message effect. That is, the consumers of media messages have the freewill to decide how they will use the media and
research, Uses and gratification theory was used to check how the students use social networking sites to fulfill specific gratification as this theory assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media
provides any reading material such as newspaper. Students should reading newspaper for increase ability to understand about a country’s economic situation, sports, games, entertainment, trade and commerce. The reading behavior is related to Bandura theory. The modeling process includes several steps such as attention, retention, reproduction and motivation. For attention, in learning process, students must pay attention to the features of the modeled behavior. For retention, students reading book and