Thesis Statement On Social Media

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TeoduloToj O. Sabucdalao III English 27B Title Social Media: TheMost Effective Marketing Strategy Thesis Among all other marketing strategy, social media is the most effective marketing strategy. Introduction In an era where technology prevails, entrepreneurs as well as marketers see the need to keep up with the fast pace of change or risk being outdated. Gone are the days when a pure-bricks business model will thrive well in current market scenario. It is practically impossible to design a marketing strategy without considering social networks. Social media had become reallyimportant gradient in today’s marketing mix in general and in promotion mix in particular. Adapting some form of marketing online through social media is a key node for…show more content…
According to Boyd & Ellison (2007), Social networking sites allow individuals to construct their profile within a bounded system, share with other users and view and traverse their list of connection sand those made by others within the system. Thus in a sense, it is easily to interact others and communicate within the system. On the other hand,Given that all social media are dependent on users providing content, an understanding of the motives of why individuals participate appears fundamental. Social exchange theory was originated from sociology studies exploring exchange between individuals or small groups (Emerson 1976).The theory mainly uses cost-benefit framework and comparison of alternatives to explain how human beings communicate with each other, how they form relationships and bonds, and how communities are formed through communication exchanges (Homans 1958). The theory states that individuals engage in behaviors they find rewarding and avoid behaviors that have too high a cost. In other words, all social behavior is based on each actor’s subjective assessment of the cost-benefit of contributing to a social exchange. In this sense, the business can tend to communicate within individuals and other group of businesses to deal and create transaction. Therefore, the social media helps communication through…show more content…
Businesses may know what they want to accomplish and why, but without a social media marketing strategy, they won’t have a specific plan on how to get there. Think of social media plan as a roadmap to goals – Sure, they can stop off and check out landmarks along the way (experimentation), but they want to return to the road that gets there to their destination in the shortest time and distance (goals). Creating a solid social media marketing strategy doesn’t have to take weeks to put together. For researcher, it helps to have 3 key things written down on paper: Why we’re on social: Simply being active of social media channels for the sake of being there is one of the quickest ways to burn valuable time and resources. First, answer the question of “why your business is on social and what you would like to accomplish?” How we’re going to succeed: Next is to ask the question of how. This can be specific social channels, paid advertising budget, video or image creation, partnering with

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