Literature review Social Commerce Social Commerce is new wave of internet marketing. There are several definitions of social commerce, Kim and park (2003) defined it as a subset of e-commerce, that the consumers are able to generate content, share information, opinions, experiences, stories, habits to optimize their buying decisions and from whom to acquire to goods and services, where and when (Jascanu, Jascuna, & Nicolau,2007). IBM define Social Commerce (cited in Dennison et.al 2009) as "a marriage
What did they learn in the process of innovating? The Group put in place new organizational forms: opening up their boundaries, creating a new mindset around closer collaboration and engagement with partners and customers. LEGO learnt that customer interaction stimulates a better design process by balancing in-house/external flow. The design and development of products became more collaborative. This interaction
TABLE OF CONTENTS SL. NO CHAPTERS PAGE NO EXICUTIVE SUMMARY 1 1 INRODUCTION 1.1 Need of the study 1.2 Objectives of the study 1.3 Scope of the study 1.4 Literature review 1.5 Methodology of the stud 1.6 Limitations of study 2-6 2 INDUSTRY AND COMPANY PROFILE 2.0 Industry profile 2.1 History 2.2 Types of two wheelers in india 2.3 Motor cycles in india 2.4 Evolution of two wheelers 2.5 Growth perspective 2.6 Company profile history 2.7 Vision and Values 2.8 Corporate philosophy 2.9 Technologies
Chapter 1 INTRODUCTION Diesel engine is a very popular prime mover used for surface transportation, agricultural machinery needs and in industries. Diesel engines of more than 6.5 million units are being used only in the Indian agricultural sectors for different activities and the import of petroleum products is a major draw off on our foreign exchange sectors and with increasing demand in future years the condition is likely to become worse. Hence, it is an urgent need for a country like India
Critical evaluation of the strategies E commerce has made and issues, traditional retailing is facing : (Ravish , (26)) E-commerce and m-commerce has emerged as a big change in the retailing industry. The main drivers of e-commerce include: • The search for value and convenience in E-shopping. “People shop online for convenience, not for price” Convenience is the primary motivation for online shoppers. Price is secondary. One don’t need to get dressed and drive to your favorite store, they can