There is also a need to understand types of relationship the Public Relations offices have with their strategic publics. Hung (2005) outlined 8 modified continua of types of relationships namely exploitive, manipulative, contractual, symbiotic, exchange, covenantal, mutual communal and one-sided communal relationships. The study concluded that Public Relations people help the organization to pay more attention to its social responsibility by developing more communal relationship (the intention or
academics record the beginnings of Public Relations as being in the early 1900’s, however evidence of some form of Public Relations being practiced have been observed in the earliest of civilizations. The Greeks had a word for it: sematikos: meaning semantics, which can be defined as how to get people to believe things and do things. According to Edward Bernays, who is often referred to as being ‘the father’ of Public Relations, “The three main elements of public relations are practically as old as society:
A number of studies have been done in the past decade regarding the importance of transparency and accountability and the major role they play in influencing a business. In a study, Fox (2007) argued how both transparency and accountability have a certain link or relation between them. Fox went on and simplified this relation by explaining how accountability is considered a dependent variable depending on transparency which is the independent variable. Hale (2008) acknowledged that since both transparency
the term to denote something which is a real cause for optimism. Jeffrey Weeks argues that the ‘sexual citizen’ is ‘a harbinger of a new politics of intimacy and everyday life’, a ‘hybrid being’ arising from the ‘intermingling of the personal and public’ and made possible by the shift towards detraditionalization, egalitarianism and autonomy in late
From bad taste to communications goof ups, the Public Relations industry has witnessed some of the worst mishaps in the business world. Despite playing a key role in helping organisations improve their public image, many believe that PR domain has failed miserably to position itself as a profit reaping domain. Over the years, PR has emerged as an absolute necessity for enterprises; still not everyone is capable to explain what it is all about. In fact, the best PR agencies are often required to
Public diplomacy has three different dimensions. Firs dimension includes daily communication which explains the framework and the background of decision making in at home and foreign policy. Democratic governments are usually aware of proposing articles in domestic press after decision making, while foreign press should be taken into account as the most important aim of the first dimension of public diplomacy. In other words, they should emphasis on their perception of the effect of their actions
three-dimensional framework. This framework explores the linkages between discourse, ideology and power which are implicit to the representatives. Fairclough stresses that discourse practice concurrently includes: (i) social identities, (ii) social relations and (iii) systems of knowledge and belief - though with different degrees of salience in different cases (p. 133). The analysis of the study is concerned with the aspects of text production and interpretation. Hence, this study includes the detailed
Review of Public Personnel Administration Dr. Chandra Shekar. S (Sathenapally), Dept. of Public Administration, Osmania University, Hyderabad. Phone No. 7799180058 E-Mail: drcss1978@gmail.com Abstract: Personnel Administration, commonly known as Human Resources or HR, handles a great many issues in the workplace. Importance of Human Resource Development; Recruitment, training, career advancement, position classification, discipline, performance appraisal, promotion, pay and service conditions;
tasks, its implementation within companies and contribute to the internal and external coordination of actions and to the clarification of interests defining the relation between companies and specific stakeholders” (Zerfass, 2008, p.66). Corporate Communication integrates internal communication, marketing communication and Public relations to communicate with internal stakeholders, market and society (Zerfass,
concepts, some say the product - of social and human capital (Heyneman S. , 2002/03). Human capital is embodied in the skills, knowledge and attitudes acquired by an individual. Social capital is the strength which comes from the relations among people. (Coleman, 1988). Those relations within and across the groups are identified as bonding and bridging respectively. Social cohesion is the result of bonding as well as bridging taking place in the society. Some characterize social cohesion as the capacity