natural environment within which they exist. Corporate social responsibility (CSR) can be defined as doing business with a sense of responsibility towards the community and the environment. This sense of responsibility is reflected in doing business in ways to ensure minimal negative impacts on stakeholders while undertaking initiatives in various domains aimed at contributing to the community and the environment. CSR initiatives can cover a wide spectrum of domains including but not limited to culture
gain profit at the expense of creating environmental devastation or neglecting social needs. The trend of Corporate Social Responsibility (CSR) is continually growing and businesses are struggling to comply and maximize on its benefits. According to (Razafindrambinina & Sabran, 2014) with the growing trend of the CSR, companies would like to know how to make CSR activities profitable or at least financially meaningful for them. One way to improve corporate reputation is through contributions to the
It further reports that we no longer can maintain a fragmented, reactive approach to sustainability and CSR activities. "Companies can choose to see this agenda as a necessary evil—a matter of compliance or a risk to be managed while they get on with the business of business—or they can think of it as a novel way to open up new business opportunities while
How can Electric Castle Festival target international market in terms of marketing and event experience? Introduction The Electric Castle Festival is the biggest music festival in Romania so far(http://www.electriccastle.ro/en/dailylineup). It takes place in the North-Western part of the country, on the outskirts of Cluj city (in Bontida commune)where the ruins of the Banffy Castle are situated. Cluj is considered a metropole, the third biggest city in Romania with a population of 500,000(out of