2. Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful? 2.1 The best global brand in the world in terms of value. Coca-Cola Company is the most valuable companies in the world according to Interbrand. In 2011, Coca-Cola has presence the highest brand equity award. Coca-cola has led the Best Global Brands rankings for 13 years. The values serve as a compass for company actions and behave in the world. First is leadership by encourage to shape a better
color psychology, a branch of scientific study, had successfully illustrated the causal relation in that colors influenced human in three major ways including affective, cognitive and related behavioral aspects. A recent study (Singh 2006) reveals that “people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone”. Therefore,
Background: Introduction to Organization The Coca – Cola Company was incorporated in 1892. It is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, with operations in more than 200 countries (Sec.gov, 2014). It is regarded as one of the world’s most recognizable brands with a portfolio of more than 500 brands that offers more than 3,500 beverages. In order to retain its position and maintain its long term growth, Coca-Cola understands that it needs to diversify beyond
the local cola brands such as Tikli and Choice cost only half the price offered by the Coke Company, which gave them the advantage in getting the major market share before CCI came out with the idea of Chota Coke. Acceptability: The initiatives of Coca-Cola Company in distribution and pricing were well supported by the extensive marketing in mass media as well as through outdoor advertising means. The company put up hoardings in villages and started wall paintings in the name Coca Cola on the compounds
company, Coca-Cola is the leading soft drink producer and marketer. Coca-Cola is also the world’s largest producer and distributor of syrups and concentrates for soft drink, it continues to rise up to the challenge and continuously explore for new markets to increase its market share and enhance its presence worldwide. 75% of the corporate sales volume accounted for Coca Cola, the others consists of other famous beverage brand such as Sprite, Fanta, Fresca and many more. By year 2013, Coca-Cola’s products
companies without Coca-Cola, IBM, general electric etc. this will concentrates on the Coca-Cola. Their names has become the household word around the globe due to the various branches and main deports they have in various countries. John Pemberton invented Coca-Cola in 1886 and being a pharmacist he knows more about the constituent of the beverages. He has fought in civil war and later decided that he want to do something commercially that can earn him success, this was why the Coca-Cola was born like
1.1 INTRODUCTION TO THE STUDY Asset Management involves the corresponding of costs, opportunities and risks against the desired performance of assets, to achieve the organizational objectives. This harmonizing power need to be considered over different time frames. Asset also enables an organization to examine the need for, and performance of, assets and asset systems at various levels. Additionally, it enable the application of analytical approaches towards managing an asset over the
coca-cola is one of the most valuable brand in the world with over fifteen billion dollar market value and its product portfolio features Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, it's the No. 1 supplier of Sparkling beverages, ready-to-drink coffees, and juices
is Buyology by Martin Lindstrom. All of the people throughout the work are exposed to messages by the marketers and advertisers everyday in plenty of ways. In this book, Mr. Lindstorm wrote about his research, which was the largest neuromarketing study ever conducted, in which he was trying to see what makes us, consumers, to choose the brands we buy. Every advertiser or marketer knows the techniques to pass the message to the audience but he wondered what makes any specific brand to become more
A STUDY ON CONSUMERS’ PERCEPTION OF AERATED DRINKS Neha Rewale ABSTRACT The major constituent of our body is filled with liquid fluid and it is a very essential requirement and needs to be fulfilled. In modern life there are different kinds of soft drinks available in market such as carbonated drinks, juices, milk products and fruit drinks. This study will help the company to get extensive knowledge about the consumer’s perception about the aerated drinks and can thus plan out their strategies