Coca Cola Case Study

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2. Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful? 2.1 The best global brand in the world in terms of value. Coca-Cola Company is the most valuable companies in the world according to Interbrand. In 2011, Coca-Cola has presence the highest brand equity award. Coca-cola has led the Best Global Brands rankings for 13 years. The values serve as a compass for company actions and behave in the world. First is leadership by encourage to shape a better future. Second is collaboration by leverage collective genius. Third is integrity being real. Fourth is accountability and fifth is passion committed in heart and mind while doing job. Sixth diversity by inclusive brands product and lastly is quality…show more content…
Its marketing and advertising is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling product but to create significant positive change in the world that makes the world a better place. Coca-cola Company has spending more than three billion in advertising expenses to increase firm sales and brand recognition. Coca-Cola is not just beverage but it creating happy people. The company tries to win people heart by bring happiness threw their products. Coca-Cola has created vending machines as a marketing innovation. In 2010, a Coca-Cola vending machines delivered “doses” of happiness by giving fresh flower, pizza, and dozen bottles of Coke to unsuspecting students on a collage campus in New York. Other examples bust a move that coaxed people in South Korea to mimic the dance’s steps. The more moves they copied correctly, the more Coke the machine dispensed. On Valentine’s Day this vending machines has provided a free Coke to couple demonstrated their love for each other through a hug and kiss in a shopping mall in Istanbul, Turkey. During the week leading up to Earth Hour, Coca-Cola Singapore found an innovative way to boost recycling rates in the country. Consumers who recycled their empty beverage bottles were rewarded with gifts such as fresh flowers, Coca-cola t-shirts, caps, and bags made from recycled plastic…show more content…
As a famous product line Coca-Cola has a lot of hard die fan and customer loyalty. Coca-Cola has been distribute as a famous product because of the demanding the market for its products. The product like Coca-Cola Classic, Diet Coke, Sprite and Fanta have a huge fan following. People will prefer these product because the good taste, flavour and difficult for customer to finding substitutes. As the largest and most recognizable beverages brand in worldwide, Coca-Cola had publicity in many media platforms. As an example Coca-Cola Company was being most recently product placement in American Idol Season 12. It has even conquered outer space, with special designed Coca-Cola Space Can from which astronauts of the Space Shuttle Challenger drank their soda. Coca-Cola Company’s namesake makes up about 80% of the company considerable of the beverage market that really leaves no room for ambiguity about which product sits on the throne of this particular beverage

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