Asset Management In Beverage Industry

9469 Words38 Pages
1.1 INTRODUCTION TO THE STUDY Asset Management involves the corresponding of costs, opportunities and risks against the desired performance of assets, to achieve the organizational objectives. This harmonizing power need to be considered over different time frames. Asset also enables an organization to examine the need for, and performance of, assets and asset systems at various levels. Additionally, it enable the application of analytical approaches towards managing an asset over the different stages of its life cycle. Asset Management is the knack and discipline of creation the right decisions and optimizing the delivery of value. A well-known objective is to optimize the whole life cost of assets but there may be other…show more content…
In India, beverages form an important part of the lives of people. It is an industry, in which the players constantly innovate, in order to come up with better products to gain more consumers and satisfy the existing consumers The beverage industry is vast and there various ways of segmenting it, so as to cater the right product to the right person . The different ways of segmenting it are as follows:  Alcoholic, non-alcoholic and sports beverages.  Natural and Synthetic beverages.  In-home consumption and out of home on premises consumption.  Age wise segmentation i.e. beverages for kids, for adults and for senior citizens.  Segmentation based on the amount of consumption i.e. high levels of consumption and low levels of consumption EVOLUTION OF SOFT DRINKS INTRODUCTION Soft drink industry is a typical consumer product industry and has come a long way since its genesis in 1772.around 1807 in us, bottled soda was being manufactured on a large scale . Joseph Hawkins has invented a machine and obtained the first recorded patent for manufacturing bottles carbonated with in…show more content…
Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s. Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola system has successfully applied a simple formula on a global scale: “Provide a moment of refreshment for a small amount of money- a billion times a

More about Asset Management In Beverage Industry

Open Document