Swot Analysis Of Samsung Company

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INTRODUCTION GOAL The goal of SMARTFIT is to revolutionize the way people try on clothes. Even though products are available online, going to a shop, trying on all sorts of clothes is still a process we stick to because we want to make sure that the product suits us perfect. SMARTFIT will ease the whole process as it will quickly sense all the clothes a person has bought into the fitting rooms through the RFID tags on the clothes. The customer can select the apparel in which they are interested; the screen will show all the available sizes for that product and also the similar kind of clothes too in all the branches of that retail store. If it’s available all they have to do is click on the size of the same apparel or a similar one and the…show more content…
“This new vision is supported by its 3 key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- And to highlight the importance for its core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to bestow a better world and a richer experience for all its customers. By the end of 2020, Samsung is targeting to earn $400 billion in revenue and becoming one of the world’s top five brands. (SAMSUNG, 2017) PRODUCT RANGE Samsung unveiled its vision for 2017 at the Consumer Electronics Show 2017 From a new QLED line up, to a dual washer and dryer laundry system, Samsung's first ever gaming laptop and updates to the Gear S3, the South Korean firm announced that it wants to show "how it is reaching higher with a wide range of innovations to provide consumers with their best experience yet." The first announcement made at the show was the 75-inch Q8C QLED TV, which was shown for the first time that day. The new QLED TV has 100 per cent colour volume and HDR brightness of 1,500 to 2,000 units and includes a Gravity and Studio stand to help people mount the TV easily avoiding too much clutter on their wall with cables. (Woollaston, 2017) DEMAND FACTORS Samsung is a leading brand in consumer electronics ranging from mobiles to semiconductors. The factors that can affect the demand for Samsung is narrowed down to 4 basic…show more content…
Samsung plans to run a test market survey for 3 months before launching the product where it will install the product for free in selected stores in UAE like Forever 21, Zara, Redtag etc. At the end of 3 months Samsung will ask for the effect of the product on their sales. Samsung will throw a startup launch party to launch SMARTFIT in front of all the popular retail shops wherein they can have face to face interaction and ask any queries, the cost for the party can round up to AED 13000 (Shen, 2013), flyers will also be distributed to inform all businesses about the details of the new product which will cost approximately AED 500-600(printarabia.ae) Samsung already owns a domain name hence it will cost around AED 15,000 - 30,000 For a 5 – 10 page basic corporate site to advertise SMARTFIT. (Vyas, 2017) Samsung doesn’t compromise when it comes to advertising and promoting its product. It spent almost 10 billion USD (AED 36730000000) to promote its latest device Galaxy S7 in 2016. (ANI,

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