9.1. Research Epistemology The researcher should concerns what constitutes acceptable knowledge in a field of study (Saunders, Lewis and Thornhill, 2012, P.136).In this research study is to evaluate the relationship between two market strategies base on existing theories and case study, therefore, the realism has been selected which assumes a scientific approach to the development of knowledge. Moreover, there is two type of realism, direct realism and critical realism, the latter one will be conducted
in the previous studies while assisting in the identification of the research and reducing the possible weaknesses. After deciding the area of target and using appropriate sources to research, the results are needed to be interpreted. The information is required to be evaluated, which has been gathered with the modifications in searching. At this point, the gaps in the literature are required to be highlighted with the flaws while ensuring the pertinent issues for the future studies (Bryman & Bell
Literature Review Introduction The main objective of this chapter is to study the theories, literatures and previous studies regarding customer behavior towards Mobile Phone purchasing. Based on this researcher can get an idea about how previous studies conducted and what the findings are of those studies. Theories Consumer behavior Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer?s effort. Most large companies engage in research activities
INTRODUCTION. This study is about direct marketing that used by Takaful Insurance. Takaful is a co-operative system of reimbursement in case of loss, paid to people and companies concerned about hazards, compensated out of a fund to which they agree to donate small regular contributions managed on behalf by a Takaful Operator. Direct marketing is a form of marketing that attempts to send messages directly to consumers, without the use of intervening media. The main principles of direct marketing is that at
that retail price promotions involve essential decisions that must be wisely thought out and executed in order to increase sales of the projected product and overall profits. Their two hypotheses, which are later confirmed correct, concern the relationship between the depth and the frequency of discounts in terms of brand loyalty at the retail level which are: weaker brands are marketed with a larger discount to attract a stronger brand’s loyal customers and because the likelihood of this occurring
3.0 Literature Review Internet marketing used to describe the means an organization attempts to persuade people to purchase their goods or services online. These organization, whatever their ultimate goal is, use internet marketing as way to get themselves recognized and as a way to get people involved. For hundreds of years, hotel industry have found ways of being able to advertise themselves through media. There are many different type of internet marketing strategy a hotel can perform, and how
Corporate Image 6 4.1.3 Quality 6 4.1.4 Project Management 7 4.1.5 Relationship with the Customer 7 4.2 Critical Review of Theories and Models Regarding Factors that Influence Customer Retention 7 4.2.1 Theories Regarding Customer Retention 8 4.2.2 Assimilation-Contrast Theory 8 4.2.3 Theory of Negativity 8 4.2.4 Cognitive Dissonance Theory 8 4.2.5 Review of Models Regarding
Jay Kandampully and Dwi Suhartanto (2000)21 conducted a research study on the dealer loyalty in the hotel industry. The objective is to identify factors of image and dealer satisfaction, which are positively related to dealer loyalty in the hotel industry. The research helps extend the understanding the relationship between dealer loyalty, dealer satisfaction, and image. The study identifies that competition has three major implications for the dealer, which provides: increased choice; greater value
In-charge of collecting ideas for marketing and updated with trends. Mian Lee Manager Establishes the task of each employee and operations of the company. All operations have been reported to the CEO. In-charge of motivating the employee to avoid absenteeism. RA Pertez Supplier Deliver the
Topic: “Relationship between Service Quality and Customer Satisfaction: The Case Study of the Olympic Sports Club in Bangkok” CHAPTER 1 GENERALITIES OF THE STUDY 1.1 Introduction When the market is full of competitors and marketing is shifted from internal consequences of performance (i.e., productivity and profit) to the external consequences of performance (i.e., consumer well-being), practitioners in the sports industries need to pay attention on customer satisfaction and service quality. (Kerkby