Social Media Influence

2965 Words12 Pages
“The Influence of Social Media on Consumers’ Need Recognition” Alaiza May R. Perez Joana Maureen G. Cabral Anne Karelle C. Vasquez Adviser: Dr. Chere’ C.Yturralde Angeles University Foundation I. Introduction The growth of social media for the past decades has a great impact on the world of business, particularly in Marketing. Social Media has created a new place of interaction and communication among people. People use social media to create, share, or exchange ideas, information, experiences, reviews, and opinions. These can turn into sources, which may influence consumer’s purchasing decision-making process particularly in need recognition. The advent of social media has created a new landscape…show more content…
Conclusions and Discussions The study is about the influence of Social Media on consumers’ need recognition. Our respondents are college students and mostly are 16-19 years of age coming from the top 3 big colleges in a private university in Pampanga. They were asked to answer the questionnaire that gave us answers about the influence of Social Media in recognizing consumers’ need. We came to know how Social Media can be described in terms of the length of usage, average time spent per day, reasons on why they use it, and the devices that they use to access Social Media. We have known that most of the respondents use Social Media for more than 5 years with the average time of 2-5 hours per day. Social media is used mostly to keep in touch with people using their smartphones as their…show more content…
After conducting this study on the influence of Social Media on consumers’ need recognition, we have known that there is a significant relationship between the respondents’ reasons on why they use Social Media and the influence of it on recognizing a need, which means that most consumers recognize a need through their peers on line. They interact with them at the same time they can recognize a need through browsing and surfing the net on different social networking sites. We aimed to know that Social Media is influential in recognizing a need in a certain extent which means it gives impact to consumers but does not necessarily mean it can influence at all
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