Marketing Strategy: Marketing Strategies Of Vodafone

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AMITY UNIVERSITY ADVERTISING STRATEGIES OF VODAFONE ENROLLMENT NO.A70046150567 SUBMITTED BY: APOORV SINGH COURSE:B.COM(HONS)III(B) FACULTY INCHARGE: Ms. JAYANTI SRIVASTAVA (ASST. PROFESSOR) INTRODUCTION-VODAFONE The company was founded in 1992 as joint venture…. Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers minimum 23 telecom sector circles in India. Despite the official name being Vodafone Essar, and it its products are simply brandednor known as Vodafone. It offers both prepaid as well as postpaid GSM cellular phone coverage throughout India with good presence in metro cities. The name Vodafone comes from VOice…show more content…
Vodafone paid Hutch around 10 billion USD for acquiring. Vodafone entered India in December 2005. MARKETING STRATEGY Strategy is direction and scope of an organization over the long term: which achieves advantage for its the organization through its configuration of resources within a challenging environment to meetbits the need of markets and to fulfill stakeholder expectations. Market strategy is a key part and of overall corporate strategy, which is concerned with developing plans for finding out what customers want and then efficiently meeting their requirements. Vodafone’s strategy is customers focused and product led to the company is continually developing new products and services which utilize the latest technological advances. To keep its leading edge Vodafone is continually looking to add value to the services it provides and to the packages it offers to its customers. Zoozoo, the new brand ambassador of Vodafone,which has created a furor in the advertising industry. Vodafone has given birth to the zoozoo, a special character create specifically to convey a value added services (VAS) offering in each of the newly released
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