Electronic Banking Case Study

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Customer Perceived Security in Electronic Banking in India: A Cross-Sectional Study Thirupathi Chellapalli, Research Scholar School of Management Studies University of Hyderabad, Hyderabad, Telangana – 500 046 E-mail Id: thirupathi.chellapalli@gmail.com & Ph.08897259193 Dr. D. V. Srinivas Kumar, Assistant Professor School of Management Studies, University of Hyderabad, Hyderabad, Telangana – 500 046 E-mail id: srinivasdaruri@gmail.com Abstract: Indian banking industry has witnessed radical transformation due to significant changes that took place in the Information Technology (IT)sector. In technology, magnificent progress took place, and this made the whole world a global village and brought remarkable changes in the banking industry.…show more content…
However, from the customers’ perspective factors or issues like transaction procedures, technical protection, perceived security, and usage of electronic payment systems, etc., are challenges faced due to the adoption of electronic payment systems. However, the internet is not under any human control and is an open network through which transaction takes place, so it is vital that the technology supporting electronic commerce and electronic payment systems be impervious to security attacks. In this regard, this study is done to understand customers’ perceptions towards transactional procedures, technicalprotection, and security in electronic payment systems (credit card banking, Debit/ATM Card Banking, Internet Banking, and Mobile Banking). This study aims to provide a conceptual foundation for understanding the role and importance of customer perceived security in online banking and the issues related to…show more content…
Electronic banking offers convenience to the customers regarding saving time and energy which at the same time benefits banks. Given enormous cost savings associated with the introduction of electronic banking based on the proliferation of information communication and technology which is coupled with the explosion in smartphone usage and the advent of online or electronic retailing, the electronic payment mechanisms are bound to plan a pivotal role in the development of theeconomy. However, along with the increase in usage of electronic banking, frauds like phishing, stealing of passwords, cloning of cards,etc. are also on the rise. Electronic fraud is one of the biggest challenges bankers need to address. In this context, it isquitenecessary to understand the perceptions of customers related to security issues in electronic banking. Once these matters have been identified, it becomes easier for the banks and financial institutions to address these problems and find solutions as well as provide assurance to the customers using electronic banking. Electronic banking offers the convenience of banking anywhere and anytime; it has the potential to make banking affordable and accessible across various sections of the

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