This literature review is designed to highlight aspects of various literatures on our proposed topic. The researcher will underscore high points and low points. The researcher will also determine what he believes have been left out of previous research and how this proposed research will add to the gap in the knowledge. Censorship is a worldwide concern. The question of whether a program or piece is unfit for broadcast due to its violent, indecent or defamatory content is ultimately decided by
6. Literature Review Media Habits of in-home buyers (Reynold, Martin, 1977) (Reynold, Martin, 1977)Even though the most profitable means for reaching different segments in-home market are local ads, direct mail or door to door these methods are slowly moving out of the picture due to rising mail costs and greater penetration of catalogue desks and centres. The purpose of the study is to check if in-home segments can be reached effectively through mass media. The research involved a panel of judges
Chapter One: Introduction Background of the Study The effect of mainstream media and the influence it has on substance usage among students. Currently in society, the media particularly the music and videos that accompany it usually glorify the usage of either illicit or illegal substances. These include Alcohol, Marijuana or weed, tobacco cigarettes, cocaine, molly, lysergic acid diethylamide (LSD) and ecstasy. There existed a time when such words were taboo, when the knowledge of them came from
Grossbard (2009), Xu (2010) and Ata (2007) found that social comparisons, parental comments, pressure from peers and family and media are the things that could affect one’s body image. Brausch (2007, 2009) found that for both males and females, body image offered a unique contribution to the measurement of suicide ideation. In his second study, results showed that body image contributed
This chapter discusses a review of conceptual and research literature from books, newspapers, magazines and periodicals, online websites, published and unpublished materials, which are all about social media, it’s effects to children, it’s advantage and disadvantages, reasons why children nowadays overused this and how to reduce the risks of social media to children. Conceptual Literature Facts from books, journals, periodicals, online websites, magazines and unpublished materials were presented
on television. It talks about how portrayal of African-Americans in television is believed to be true by millions of viewers. For portraying Africa-Americans in a negative light, the media has been condemned by the people. It talks about various portrayals of African-Americans in television and other sources of media such as occupational roles, negative personality characteristics, low achieving status. Under occupational roles it talks about how “Black” people are depicted as house maids, cook, basketball
LITERATURE REVIEW THE PORTRAYAL OF WOMEN IN DISNEY MOVIES AND ITS INFLUENCE ON PERCEPTION OF GENDER ROLES Submission by – Dr.Deepika Salwankar Roll Number: 20140121103 THE PORTRAYAL OF WOMEN IN DISNEY MOVIES AND PERCEPTION OF GENDER ROLES Fairy tales are often the first medium that introduces children to the classic archetypical representation of good versus evil. It also depicts to a larger extent that good triumphs over evil, in Disney’s version of fairy tales in last 70- 80 years
Introduction Media agenda setting has in recent times retained the idea that the issues considered important by the media are the same as those considered important by the public; there by meaning that media agenda is the public agenda. Issue salience deems that public starts preferring and giving importance to news and views as set forth by the media as its views. The issues and stories thus covered by the media are believed to be those which are the priority of media and hence that of the public
Critical discourse analysis is important for deconstructing ideologies. To Widdowson (2000), CDA is a device for uncovering implicit ideologies in texts. It unveils the underlying ideological prejudices and therefore the exercise of power in texts. Little wonder then, Ayoola (2008) opines that most linguistic investigations on power and ideology fall under the aegis of CDA. Further, Jimoh (2012) claims that in CDA, the notions of ideology, power, hierarchy, gender and so on, are considered relevant
REVIEW OF LITERATURE AND RESEARCH METHODOLOGY 2.0. INTRODUCTION Branding is ultimately about securing the future of a company, its products and services, by building loyalties using emotional as well as rational values. Such values matter because they are exchanged for cash in the marketplace and affect the perception of a company’s products and services as well as its ability and its freedom to manage its future. The companies which are rated by marketers as the rising stars for the future are