IMPACT OF CELEBRITY ENDORSEMENTS ON BRAND IMAGE ABSTRACT Celebrity alludes to an individual who is known to common public, for example performers, game figures, entertainers, and others of the like for his/her accomplishment in zones other than that of the services or products endorsed. The general conviction among publicists is that promotion messages conveyed by big names give a higher level of advance. The general conviction among advertisers is that messages conveyed by celebrities give higher
7/2/2016 Table of Content 1. Introduction 2. Literature Review 3. Objective of the study 4. Data Analysis 5. Conclusion and Suggestion 6. Limitation of the study 7. Bibliography Advertisement is a medium of communication for influencing or suggesting audience for buying decision upon one product or service. Advertisement has created great impact upon the consumers. Brand image, persuasiveness and celebrity endorsement also play a part for advertising and catching the eye of the consumers. Television
then at a later point in time asked if they remember the advertisement. Ad recall is normally on an aided or unaided basis. Aided recall is when the respondent is told the name of the brand being advertised. Rik G.M. Pieters (1999) presents in the study that repetition leads to an overall decrease in the amount of attention. Respondents who are highly motivated see the Ad for a longer time than those respondents who are less motivated. The levels of high motivation remain for two exposures and then
the most popular, successful, and widely used social items. The rapid growth in tobacco usage allowed the industry to become a multi-billion-dollar industry. However, the rapid increase in tobacco usage is analogous to the increased deaths of as studies have shown that more than 6 million deaths are associated with the use of tobacco, thus making it the number one killer on the planet. In the early fifties, the tobacco industry found that the tobacco products they methodically market and systemically
Introduction The automobile industry contributes 22 per cent to India’s manufacturing gross domestic product (GDP). It comprises passenger cars, two-wheelers, three-wheelers and commercial vehicles and is presently the seventh largest across the globe with an average annual production of 17.5 million vehicles, of which 2.3 million are exported. The Indian auto market has the capability to dominate the global auto industry, provided a conducive environment is created for potential innovators to come
A STUDY ON CONSUMERS’ PERCEPTION OF AERATED DRINKS Neha Rewale ABSTRACT The major constituent of our body is filled with liquid fluid and it is a very essential requirement and needs to be fulfilled. In modern life there are different kinds of soft drinks available in market such as carbonated drinks, juices, milk products and fruit drinks. This study will help the company to get extensive knowledge about the consumer’s perception about the aerated drinks and can thus plan out their strategies
Marketing innovation focused on internal transformation, technological transformation and gearing towards the future. Marketing Innovation in case of GoPro its synergy, statrategy that perfectly complemet product of orgainiztion. For Harley Davidson marketing innovation is potency of brand community. One thing which creates bond between all maketing strategies is innovation for example effective Digital Marketing which entails that product or brand have the capability to adapt changes of the market