wants to buy a consumer product one prefer user reviews and discussion in public forums on web about the product. As a result opinion mining has gained importance. This online word-of-mouth represent new and measurable source
it was found that only 45% of marketers found that their own efforts of facebook marketing were working. ( Stelzner, 2015) Businesses use social media to increase exposure to the business and to gain loyal consumers. There are over 3.5billion word of mouth conversations occurring around the world each day , about two thirds of these are thought to make reference to the fashion, service or product industry (ahlberg,2010,Evans 2008). With such a high level of conversations and discussions taking place
The literature reviews enable the researcher to summarise the recent knowledge in the area of investigation. It further identifies the strengths and weaknesses in the previous studies while assisting in the identification of the research and reducing the possible weaknesses. After deciding the area of target and using appropriate sources to research, the results are needed to be interpreted. The information is required to be evaluated, which has been gathered with the modifications in searching.
Literature review Social Commerce Social Commerce is new wave of internet marketing. There are several definitions of social commerce, Kim and park (2003) defined it as a subset of e-commerce, that the consumers are able to generate content, share information, opinions, experiences, stories, habits to optimize their buying decisions and from whom to acquire to goods and services, where and when (Jascanu, Jascuna, & Nicolau,2007). IBM define Social Commerce (cited in Dennison et.al 2009) as "a marriage
Problem English learners tend to confuse the pronunciation of [ʃ] and [tʃ] in initial position and at the end of words Description of the Problem: Many English learners have the tendency to confuse sounds in English, but one the most common mistake is the pronunciation of [ʃ] and [tʃ], in both initial and final position. Usually [ʃ] sound is mispronounced as [tʃ] and the main reason might be that [ʃ] does not exist in Spanish. Importance The population that researchers are going to take into
in app/game advertising. The result is a new brand advertising model where advertisers can engage consumers with a brand in the intensive context of a digital advertising Keywords: Literature Review , Digital Advertisement, Blogs, Apps(Facebook , LinkedIn etc.). Introduction:- This paper is literature review of research about digital advertisement using blogs and apps and it emphases on the use of blogs and apps for digital advertising for marketing. Emerging worldwide competition, drenched
In this study, the focus is on customer loyalty, and the antecedents of perceived value, and the marketing mix that creates the value. This relationship is supported in the theoretical literature (McCarthy, 1971; Oliver, 1997; Zeithaml, 1988), and has been tested in various empirical studies (Bloemer & Odekerken-Schröder, 2002; Cronin, Brady, & Hult, 2000; Yoo, Donthu, & Lee, 2000). However, studies have not been inclusive of all variables
REVIEW OF LITERATURE AND RESEARCH METHODOLOGY 2.0. INTRODUCTION Branding is ultimately about securing the future of a company, its products and services, by building loyalties using emotional as well as rational values. Such values matter because they are exchanged for cash in the marketplace and affect the perception of a company’s products and services as well as its ability and its freedom to manage its future. The companies which are rated by marketers as the rising stars for the future are
H1-3. Interaction with social media users positively influences user engagement. H1-4. Reward for online activity participation positively influences user engagement. H2. Social media user engagement positively influences brand loyalty 2. Literature review 2.1 Social media The definition of social media is a set of interest-based applications created on the basis of ideas and techniques of Web 2.0, which allows the creation and exchange of user-generated content(Kaplan & Haelein, 2010).Edosomwan
organization (Sokro, 2012).Also, the value systems in place help determine the person-organization fit when it comes to gauging the impact on the employer brand. Combining the twin dimensions of employer attractiveness and person-organization fit, the literature review reveals that it is essential for the employer brand to convey a sense of ownership to the employee. When an employee lives the brand and owns it, he/she is said to be comfortable with the organization and this is also when we observe the highest