Importance Of Opportunity

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Introduction An Opportunity is the set of circumstances created in particular time frame that, if harnessed properly, can lead to benefits. Those benefits can be on personal levels or on macroscopic levels affecting societies, corporates, cultures or nations as a whole. For companies to survive and grow, it’s important to keep probing for these opportunities which in a longer run will give them the much needed competitive advantage. But before looking for opportunity, it is important that a company must understand that opportunity can be created due to external circumstances, but more importantly the internal circumstances. For external ( or environmental) circumstances, like a sudden surge in oil prices leading to increase in electric cars’…show more content…
The numbers of channels of communication exploring new horizons have grown manifolds leading to boom in innovative ideas as information is available at much less of a cost to the end user . With easier information availability, individuals and corporates think of innovative ideas to develop upon them and turn them into a profitable business model. Hence, for a company to survive in these different and ever evolving times, it becomes a core principle to innovate and differentiate in the marketplace. Thus, an opportunity, how so ever miniscule in its present state should not be ignored as it might be a potential breakthrough in the future to come. And if missed, the opportunity may easily cross boundaries and reach in the right hands which can utilize it to reap benefits. There are many examples supporting the same.…show more content…
Features such as the desktop metaphor GUI, the computer mouse and desktop computing were developed in Xerox Palo Alto Labs, but were frowned upon and ignored by the then board of directors, who ordered the Xerox engineers to share them with Apple technical team who immediately understood the potential of them and bought the rights. The features were taken on by Apple and, later, Microsoft. Thanks to these features, these two firms would then go on to duopolize the personal computing
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