Importance Of Macro Environment

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. 1Why is Marketing Important? In every business, aside from satisfying the needs and wants of the consumer, the primary goal is to gain profit to sustain the development of the business so that the business will grow and if possible will be number one in the market. To be number one, you need Marketing to market the product so that the product will be known. It is not enough that the product is most amazing with in demand to many consumer but if no one knows that the product exist it is still considered as a failure in the business. In marketing, the job of marketers is not just to sell like what normal people think. I hate it when people kept asking me if what the possible job that I would get is. I said that there are lots of possible…show more content…
We are all familiar that SWOT stands for Strength, Weaknesses, Opportunity and Threat. Every organization should eye this four strategy. Opportunity is a positive factor and Threat is a negative factor. But in Macro Environment case, this focus more on external forces company marketing strategy which is inevitable that companies find hard to tackles like uncontrollable external environment that can affect the organization. Macro Environment plays a big role in the industry. Because the country’s Gross Domestic Product (GDP) is under of it, measure of a country’s output and production of goods and services. The Bureau of Economic Analysis releases a quarterly report on GDP growth that provides a broad overview of the output of goods and services across all sectors. GDP is often the lead influencing factor of corporate profits for the economy, which is another measure of an economy’s comprehensive productivity. If our economy is doing good like what we experience as of today, Employment will increase. The people who can have a job means the economy will be increase because people can now have money to buy their needs and wants. It is important that the country’s wealth will be maintain and be cycle in the country itself. But now, although our country is one of the fastest growing economy in Asia, still the threat is in the corner especially the monetary value is at stake and we are aware that despite the economy respond is good still the peso is so weak. I think Political Forces is an important issue as well. That’s why every citizen has a right to vote the right person for them. It has a big impact on choosing the party. First of all, political factors refer to the stability of the political environment and the attitudes of political parties or movements. This may manifest in government influence on tax policies, or government involvement in trading agreements. For example between China and United
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