Brand and Product Overview LVMH, being a huge conglomerate, does operate in a different luxury markets, offering variety of products for their customers. The whole LVMH group is focusing on items that would be demanded by high-income customers. According to Pan & McCauley (2005) brands played an important role in the luxury industry, as buyers in this segment bought not only the product but also its associated values in terms of class-consciousness, emotional and artistic appeal, a unique design
hundred percent subsidiary of Fossil Inc. Fossil Inc. is a US based company started in 1984 which belongs to recreational goods industry. It started by selling affordable watches with a Vintage look. The company manufactures clothing, accessories, watches, jewelry, sunglasses, wallets, handbags, belts, shoes and perfumes. In watches, Fossil also has license business. The licensed watch lines that Fossil designs, manufactures, and distributes include Burberry, DKNY, Emporio Armani, Armani Exchange
globally, maintaining the company’s stress on quality and luxury. Since its institution, gladiator Vuitton has continuing to develop and refine its name for quality supported the “four main components of the company’s business model—product, distribution, communication and value,” explains Associate in Nursing government at Louis Vuitton. The corporate presently serves twelve totally different countries, capturing sixty percent market share in luxury product.