Importance And Importance Of Logos

778 Words4 Pages
Anyone who owns or runs a restaurant must wear many different hats. They not only have to ensure that food tastes and looks good, they also need to be logistical managers, purchasers, accountants, and marketers among other things. While the idea of the restaurant may have been inspired by a desire to cook fabulous recipes, no restaurant without a few good marketing strategies will be able to survive in this highly competitive world. While these logos may not be the primary focus of your business, it is important to keep in mind the words of Paul Andrew of Specky Boy, “The right restaurant logo can get your mouth watering before you even see the menu.” The importance of a well-designed logo cannot be overstated for the success of your business. It gives your clientele something visible to connect to your restaurant and can stimulate business even when you’re not. The Importance of a Quality Design…show more content…
For the layman in marketing design it is difficult to understand a logo as anything more than a cute design sometimes doing something fancy with letters or symbols. But for the real marketing designer, a logo must do much more than that. A quality logo will be easily associated with your restaurant even without the fancy lettering. It should become something so familiar that when people see it, they will automatically associate your business with the symbol. In short, it is a way to establish some form of brand recognition that will keep your restaurant name in the minds of everyone who sees
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