The creation and reasoning behind Constellation Skincare’s Copy Strategy A copy strategy is defined as the strategic choices or thinking behind the creation of the brand’s advertising and consists of five points. Firstly, the brand must consider its consumer benefit which is the advantage the product promises the consumer. Secondly, there must be reasons why consumers should buy the brand’s product. It is the rational argument an ad offers to make the products’ promised advantages credible. Thirdly
Critical evaluation of the strategies E commerce has made and issues, traditional retailing is facing : (Ravish , (26)) E-commerce and m-commerce has emerged as a big change in the retailing industry. The main drivers of e-commerce include: • The search for value and convenience in E-shopping. “People shop online for convenience, not for price” Convenience is the primary motivation for online shoppers. Price is secondary. One don’t need to get dressed and drive to your favorite store, they can