society. The term hegemony was developed by Italian intellectual Antonio Gramsci to broaden Marxist theories of ideology. Dominant ideologies are considered hegemonic, which is when power in society is maintained by constructing ideologies promoted by mass media. The world of hip-hop and rap music videos is a paradigm of hegemony. The hegemonic power of the music industry plays a huge role in the production and distribution of music videos. In Chris Brown’s music video of his hit single, “Loyal” featuring
Media is a large part of today’s society and culture. From the radio to the T.V to the magazines and to the internet, there is no denying that we have advanced greatly in our ways of mass communication. At the focal point of it all is Hollywood, whose presence is a huge contributor in the production of media that we use on a daily basis. With such a large intake of media over time, we can easily point out the array of trends that Hollywood tends to follow especially when it comes to the representation
LITERATURE REVIEW THE PORTRAYAL OF WOMEN IN DISNEY MOVIES AND ITS INFLUENCE ON PERCEPTION OF GENDER ROLES Submission by – Dr.Deepika Salwankar Roll Number: 20140121103 THE PORTRAYAL OF WOMEN IN DISNEY MOVIES AND PERCEPTION OF GENDER ROLES Fairy tales are often the first medium that introduces children to the classic archetypical representation of good versus evil. It also depicts to a larger extent that good triumphs over evil, in Disney’s version of fairy tales in last 70- 80 years
Violence and crime influence in films Speech Outline Specific Purpose: To inform the audience about the negative and positive attributes of cultural influences provided by mass media specifically films that use violence and crime. Central Idea: Different forms of mass media such as video games, music, television and films are made to entertain, also can present overtly criminal and violent actions that impact the psychological state of the adolescence up to adulthood where society associates, and
tha the mass media of communication tell us not what to think, but what to think about. Furthermore, (Folarin (2005,p.93), posits the following as the elements or ideas of the agenda setting theory; • The quantity or frequency of reporting • Prominence given to the report through headline display, pictures and layout in news paper, magazine, films, graphics or timing on radio and television. • The degree of conflicts generated in the report and influences at all on their consumers. The relevance
for women to be sexual beings within these confines of a one-dimensional view of “sexuality” to satisfy men. Playboy magazine can be conceptualized in terms of power dynamics between men and women. Mass media are one-way stereotypes about men and woman and how they are maintained in our culture. Gender is shaped by behavioral cues and social behavior characterized as masculine or feminine. So how did the assertion of a feminine component to a masculine identity come about in the pages of Playboy magazine
latest ABS statistics. According to the Australian Bureau of Statistics, the proportion of females to males is roughly equal- 50.6% to 49.4% respectively. The Gender makeup of the various TV programs show that both genders over-represented with only the Australian mockumentary Summer Heights High’ showing an accurate depiction of the country’s gender balance. Traditionally, mockumentaries intend to display a proper illustration of society to give off a greater sense of reality. My Kitchen Rules is heavily
therefore the exercise of power in texts. Little wonder then, Ayoola (2008) opines that most linguistic investigations on power and ideology fall under the aegis of CDA. Further, Jimoh (2012) claims that in CDA, the notions of ideology, power, hierarchy, gender and so on, are considered relevant for text interpretation. It must be emphasized according to Rahimi and Sahragard (2007) that power relationships, ideologies and identities are created and naturalized by the manipulative styles of language. It is
CHAPTER ONE INTRODUCTION 1.1 Introduction In the current media world, human beings are dragged and fascinated by different media outlets. Public ingestion of the media has enlarged since the origin of various new channels of new media. Therefore, the audiences have multiple choices to consume media content. For example taking various kinds of electronic media content consumed widely by the people, has immense implications in society. Media content always contain realist effects by imbibing and applying
philosophy that women deserve equality with that of men, in all forms created in society, and advocates women’s rights. Within the ideology, however, there exists injustice even in a movement that seeks out all gender equality. Donned “white feminism,” this voice is often the one mass media interacts with and highlights the most despite the obvious flaws of it. Writer Hana Shafi explains, in her article “The trouble with (white) feminism,” that white feminism manifests the issues of the Western white