Playboy magazine is the best selling men’s lifestyle magazine in the world. The Playboy bunny is one of the most recognizable brands in history. The inspiration behind my artifact topic choice, was the June, 1967 cover of Playboy Magazine, whom features the playmate of the month, Joey Gibson. The Playboy’s philosophy is an individualist one that values personal freedom and personal choice. In that philosophy, it is acceptable for women to be sexual beings within these confines of a one-dimensional view of “sexuality” to satisfy men. Playboy magazine can be conceptualized in terms of power dynamics between men and women. Mass media are one-way stereotypes about men and woman and how they are maintained in our culture. Gender is shaped by behavioral cues and social behavior characterized as masculine or feminine. So how did the assertion of a feminine component to a masculine identity come about in the pages of Playboy magazine?…show more content… A symbol created in 1953, by Playboy’s first art director, Art Paul. The Playboy website features a detailed explanation behind the choosing of the rabbit symbol, Hugh Hefner is quoted: “I selected a rabbit, because of humorous sexual connotation, and be he offered an image that was frisky and playful. I put him in a tuxedo to add the idea of sophistication.” But wait a minute; rabbits are recognized as soft, furry, and cute. It is recognized more as a prey rather than a predator. Not the typical characteristics you would associate with a men’s magazine. Why then would you choose a rabbit for a magazine geared toward men? It brings to question the stereotypes about men: central stereotypes of men, such as power, strength, emotionally unexpressive, aggression,