Floriculture Case Study

1151 Words5 Pages
1. INTRODUCTION The showy flowers, which are an evolutionary adaptive strategy of plants to ensure cross pollination and genetic variability, have attracted the interest of man since the prehistoric times. As far back as 2500 B.C., Egyptians were so interested in cut flowers that they used to decorate even the tombs with the vases holding scented Blue Nile Lotus. Floral ornaments, bouquets, or floral arrangements find a place of pride in social gatherings, birthday celebrations, welcome parties and funerals. Recent studies suggest that the plant stimulus especially of flowers, besides, a particular style of floral arrangement improves the activities of brain (Lee and Son, 1999; Son et al., 1999). Floriculture has undergone rapid strides in…show more content…
The income per unit area from floriculture is much higher than any other branch of agriculture or agricultural product. Floriculture has by far, a greater annual growth potential of 25 to 30 percent which is 25 times more than that of cereals or any other agricultural produce (Prasad and Kumar, 2000). The current international floriculture trade is estimated to range from US$ 40 - 60 billion, of which cut flowers account for nearly half (Van Rijswick, 2015; ITC, 2015; UN Comtrade, 2014). Cut flowers, which are traded worldwide, have been the main group within global floriculture trade, followed by living plants which are traded more regionally. The global market for cut flowers is growing annually at a rate of 15%. Germany is the largest importer of cut flowers, followed by USA, France, UK, the Netherlands, Japan, Switzerland and Italy. Globally, the export of floricultural products has increased phenomenally from US $ 8.5 billion in 2001 to US $ 20.6 billion in 2013 (ITC, 2015; UN Comtrade, 2014). The Netherlands has traditionally dominated the world export market of floriculture products, contributing more than 50% of the total export of floricultural products worldwide.

More about Floriculture Case Study

Open Document