Difference Between Creativity And Innovation

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Introduction It has been seen that companies who have been among the most creative and innovative ones, have done the best over the past. They do not copy from others, instead, the innovative ideas come up within. the organization. They compete with themselves, rather than competing with others. They believe that today, they need to better than they were yesterday and tomorrow, they need to be better than what they are today. They always strive to create something new and leverage their creativity and potential for innovation for long term success. Knowledge, curiosity, evaluation and imagination make up creativity. The greater the level of curiosity and knowledge base, the more patterns and ideas one has, which then translates to creation…show more content…
Creativity is the process of generating novel and new ideas, while innovation is the application of an idea. It s a collaborative enterprise. In short, applied creativity is called innovation. Innovation converts the ideas generated by the process of creativity into marketable service and products. However, the transition to a saleable product from a creative idea is a challenging task for the management and the organization. The longevity of an organization depends upon the ability of the organization to continuously change and re-innovate. Hence managing creativity and innovation is essential to an organization. Even the most conservative of organizations have to change or else they might face obsolescence. The change often involves creating new and useful products, process improvements, value services, tapping the creativity of the employees,…show more content…
Motivation - An inner passion to solve a problem leads to far better solutions than external passion, like money. This can be called intrinsic motivation. It can be deeply influenced by the work environment. Managers can influence all the three components of creativity, but the first two are more difficult and take relatively more time. The time and money required for broadening the knowledge and creative thinking skills of employees can be huge. On the other hand, employees can be motivated by brining subtle changes in the organization. The managerial practices which affects creativity can be broadly classified into six categories: 1. Challenge - One of the most efficient ways to stimulate creativity in a person is to match the person with the right assignment. Perfect matches stretch employee's abilities and increases intrinsic motivation. The stretch is, however, important over here. It should not be too less to make the person feel bored. Neither, should it be too much for him to feel overwhelmed and

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