Blue Ocean Strategy Case Study

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1.1 Background of the Study W. Chan Kim and Renée Mauborgne, argues that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space (Blue Ocean Strategy, 2005). As per them ¾ world trade operate in competitive market space. But all these companies have only exploited ¼ of total trade potential. There is still a further ¾ volume that business can grow. For small businesses to expand it need to find out new markets instead trying to compete with other companies. Blue Ocean strategy is regarded as highly important tool in the current business strategy in targeting un served needs by creating unarticulated needs, creating new demand by value innovation. Over 50% of Sri Lankan small businesses…show more content…
It is verified in this article that the type of organizational culture has influence to the creativity in the organization. It is targeted to research small business owners in Sri Lanka as to how power distance affect creativity in the business operation. 1.2 small businesses in Sri Lanka Small and Medium Scale Enterprises are a large part of Sri Lanka's economy accounting for 80 per cent of all businesses. Sri Lanka government policy encourages small and medium scale enterprises to achieve economic targets (National human resources and employment policy). In prior studies Regular Staff numbers of 5 to 49, (Cooray and De Silva (2007, Sumanasena (2005), Gamage (2003)) was considers as small businesses in Sri Lanka. Department of small industries defines as staff less than 50 people and capital investment less than 5 million LKR. In this research Small business owners who employee less than 50 people as staff will be targeted. Sri Lanka is a small country with a nominal GDP and it has not resources for mass productions. But Sri Lanka has gained significant success in mass customization to international markets. Technological innovations have lead complete turnaround of some of the Asian economies such as Japan, Korea and…show more content…
1.5 Purpose of this study Primary objective of this study is to identify how does power distance effect creativity in small business owners in Sri Lanka. Secondary objective of this study is to develop a conceptual model and econometric models bases on the finding to explain the relationship between power distance and creativity in workers of small business organizations. 1.6 Significance of this study It was hard to find research done on one aspect of organizational culture. Had this research was on all aspects on culture, it would have been complex to understand about what aspects of culture most is affecting creativity. Though there were studied on performance of small business owners, entrepreneurs it was hard to find study done on aspects of business

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