Microsoft Strategic Strategy

1360 Words6 Pages
Strategic Alignment Going forward, Microsoft decided to hold on to a single strategy instead of having large number of divisional strategies. Although they still planned to deliver numerous devices and varied services, focusing on a single strategy would drive them to stich all their efforts towards their overall objectives and goals. All disciplines were expected to contribute in building diverse range of products and services though a single core strategy. This could be achieved by leveraging their strengths and creating a unified sense of purpose. Capability improvement Microsoft reiterated the importance of improving the quality and speed of engineering division, and therefore laid special focus on the tools, processes and the systems…show more content…
For this they prepared a detailed blueprint that would drive the agreed upon initiatives. Each key initiative of the company would be realigned to have a team that would be headed by a champion who would directly report to the CEO. The leader of the team would form a cross company panel to achieve initiative's success. Figure 3: Process orientation under "One Strategy" Microsoft knew that culture too plays an important role in the company's overall success. Microsoft's core values had never changed but the way of expression has evolved over the years. While the services remain continuous, responsiveness and the timeframe for almost all the product releases grew significantly shorter. Therefore it was necessary that the company makes quick decisions and responds immediately to the business imperatives. Communication was a key factor that would drive the action, ownership and agility of the information required for proper completion of…show more content…
It first established a wood pulp mill and constructed another mill which had better resources for generating hydropower. Later it was transformed to a share company which led to the establishment of company-"Nokia" In 19th century, Nokia included electricity generation in its business activity. It soon expanded its business by entering into the market of electronics. Development of first electronic device was in 1962 which was used as a pulse analysing device in nuclear power plants. Radio telephone was its next invention and it quickly became Europe's largest television manufacturer. Soon after its accomplishment as a leading TV manufacturer, it started its radio telephone company as a joint venture with the TV maker Salora. Following it was the release of Nordic mobile telephone service which was the first worldwide cellular network. With the expansion of the mobile network industry, it further launched its car phone in the year 1982. Nokia introduced its first handheld mobile named Mobira Cityman for the Nordic mobile telephone network in 1987. Despite of the phone being both heavy and expensive, it was well accepted and today it is considered as a classic mobile phone all over the world. It soon established itself as a major player in mobile phone
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