Introduction The automobile industry contributes 22 per cent to India’s manufacturing gross domestic product (GDP). It comprises passenger cars, two-wheelers, three-wheelers and commercial vehicles and is presently the seventh largest across the globe with an average annual production of 17.5 million vehicles, of which 2.3 million are exported. The Indian auto market has the capability to dominate the global auto industry, provided a conducive environment is created for potential innovators to come
What is use of SMS Marketing in automobile industry? In recent times, Automobile Industries have received a lot of hype and competition in their market. With increasing competition and investment in new brands in India, a lot of companies are using a variety of marketing methods to enhance their sale and goodwill in the market. It’s surprising to see that in these times of hike in petrol and diesel prices, people haven’t stopped buying new cars and in fact, the number of cars sold every day is on
Consumer post purchase behaviour towards automobile user that is four wheeler. Post purchase behaviour is not only the study of what company offers to the buyer after the purchase, but also the study of what the consumer expects from the company. According to post purchase behaviour theory, there is a tendency for individuals to seek benefits for their purchase made. When any problem occurs, some change must be made in order to eliminate this problem. It is most likely that the company will change
car rental company and independent variables are travelers feedback, speed in check-in and out of the car ,rankings of company. ¢ Value-added path of service-oriented manufacturing based on structural equation model: the case of electric car rental for instance This paper was published by author Rui Miao, Jintao Cao, Kai Zhang, Boxiao Chen, Zhibin Jiang and Liya Wang in the year 2014.Electric car rental is the popular way to promote electric cars, the company has to understand how consumers value
aim of this piece of study is to describe the international Marketing strategy, to explain the elements of culture which have impact on international market. Research questions i. To determine the main elements of culture in International marketing. ii. To examine how a culture influences on planning international marketing strategies. iii. To evaluate how the market is affected by the culture and its elements Methodology Inductive approach has been chosen for this study. There are also, among
The bloodshed makes the ocean turn red. That is why the competing strategies followed by the organizations are called red ocean strategies (Porter M. E. 1980) [7]. Red oceans represent all the industries in existence today in the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are well understood. Here, companies try to outperform their rivals in order to grab a greater share of existing demand. As the space gets
Project Report on “Study on perception of customer satisfaction towards the products and services provided by Tata Motors on passenger cars in Mangalore, Karnataka” Submitted by Mr.Vishwas Kini (4NY13MBA76) Under the valuable guidance of Mrs. Shilpa Bhagwat Assistant Professor Justice K. S. Hegde Institute of Management Nitte, Karkala Department of Business Administration Justice K.S. Hegde Institute of Management NMAMIT, Nitte – 574110 June 2015 CERTIFICATE This is to certify Ms. Mythri Naik
DECLARATION I do hereby declare that the Semester Internship program title A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFRENCE TO MAHINDRA AND MAHINDRA is a record of bonafide work done by me under the supervision of Mr. Aditya Kumar Gupta , Faculty Guide and submitted to Amity University Uttar Pradesh ,Noida (AIBS) in partial fulfillment of the requirements for the award of degree of Master of Business Administration.. Tarang Kansal Acknowledgement Any task that is under
Toyota Company Marketing Analysis Industry and Marketplace Toyota Motor Company is an eminent Japanese Multinational Company. It is considered the globe’s second most prominent manufacturer of trucks, automobiles, buses and even robots. Additionally, the corporation offers financial services to its clientele. The firm was set up by Kiichiro Toyoda back in 1937 as an offshoot of the father’s firm Toyota Industries to manufacturing motor vehicles. Toyota Motor Company has it’s headquartered in Japan
Journal Article: Critique Collaborative concept development using supplier competitions: Insights from the automotive industry. Benedikt Langner, Victor P.Sidel Achieving business excellence alongside rapid technological innovations in the current world, especially in the automotive industry, the organizations have to compete and innovate for their competitive advantage. Firms have to thrive for distinction by not only maintaining good relationships between the players in the supply chain, especially