Tata Motors Project Report

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Project Report on “Study on perception of customer satisfaction towards the products and services provided by Tata Motors on passenger cars in Mangalore, Karnataka” Submitted by Mr.Vishwas Kini (4NY13MBA76) Under the valuable guidance of Mrs. Shilpa Bhagwat Assistant Professor Justice K. S. Hegde Institute of Management Nitte, Karkala Department of Business Administration Justice K.S. Hegde Institute of Management NMAMIT, Nitte – 574110 June 2015 CERTIFICATE This is to certify Ms. Mythri Naik (4NM13MBA74) is bonafide student of Master of Business Administration course of our institute affiliated to Visvesvaraya Technological University, Belgum. The report “Micro Finance: Empowering women through Self Help Groups” is prepared by her under…show more content…
Introduction Satisfaction is a pleasure or disappointment a person will feel when compared perceived performance with his or her expectation. If performance falls below expectations, customer is dissatisfied. If performance matches with expectation, customer is satisfied. If performance exceeds expectation, customer is highly satisfied. Customer satisfaction is important factor for every organization. In today’s competitive market, companies are trying its level best to satisfy customers in order to retain present customers and attract new customers. Automobile industries do even have competitiveness and thus focus on improving products and services. So this study focuses on understanding the customer satisfaction towards the services of Tata Motors. 2. Statement of the problem: The study is conducted in order to understand the products and services provided by the Tata Motors and to analyze the level of customer satisfaction towards the services provided by Tata Motors in Mangalore. 3. Objectives: • To study the products and services provided by Tata Motors. • To study the factors that influence to purchase the Tata Motors car based on the primary data collected from field…show more content…
Sig. (2-sided) Pearson Chi-Square 6.043 3 .110 Likelihood Ratio 6.043 3 .110 Linear-by-Linear Association .809 1 .369 N of Valid Cases 80 3 cells (37.5%) have expected count less than 5. The minimum expected count is .43. Chart 7: Annual income * payment type for purchase of Tata car Cross-tabulation Interpretation: From the above it can be stated that majority of the customers go for financing car loans and very few customers buy car for cash or cheque. Majority of the customers who finance for their vehicles fall in the income group of Rs 100000-250000, followed by the income group of less than Rs 100000. Majority of the customers who purchase the car through cash fall in the income group of Rs 250000-500000, followed by the income group of less than Rs 100000. From the chi-square test it can be understood that the Pearson chi-square value is 6.043 and p-value is 0.110 which is much greater than 0.05. So with much confident can accept the null hypothesis and may conclude that there is no significant relationship between gender and payment type for purchase of Tata

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