single strategy instead of having large number of divisional strategies. Although they still planned to deliver numerous devices and varied services, focusing on a single strategy would drive them to stich all their efforts towards their overall objectives and goals. All disciplines were expected to contribute in building diverse range of products and services though a single core strategy. This could be achieved by leveraging their strengths and creating a unified sense of purpose. Capability improvement
endless sustain of flour, salt and money. Sampo is eventually destroyed in a battle. This thesis aims to present a detailed case study of evolution, success and downfall of Finnish multinational ICT company Nokia. At the same time it attempts to identify and analyse factors that caused Nokia to lose its dominant position in the mobile phone manufacturing market during the smartphone revolution of the 21st century. As a result of the crisis, Nokia’s management was forced to make an emotionally
free from bias and the anonytimity should be considered carefully to ensure the effectiveness of this method. Thirdly, it is very important to get the encouragement of teamwork with an organization for the purpose of achieving the organizational objectives. Fourthly, a healthy competition among the employees of organization should be proposed to created a comfortable environment, which increases the engagement and commitment of all employees. Finally, employees should be welcome and show an interest
they will need a better supply as well as cheaper manufacturing cost. This mandates them to have a manufacturing plant at home and try to make their own products instead of importing them. Improve Distribution Network and After Sales Services Unlike Nokia, Samsung has been able to successfully bring out localization strategies with multiple models to different local segments and a strong distribution and servicing network too. This has been having a negative impact on the sales of Micromax mobiles.
On the other hand, Innovation is important because it can give value with the new ideas and helps to change the world thought innovative things and go out from the traditional methods, making it worth. In my opinion, it is really important to motivate and let people bring up new ideas, because one day these ideas can turn into brilliant idea which will change the company in a positive way and increase the market share (Shlomo & Seshadri, 2007). I do like the way how the author Shlomo & Seshadri (2007)
It must take into account customers’ demand. Company must follow all changes in the market – technology, economy, demography and etc. We can call it flexibility also. For example, At one time, Nokia was the leader of the for a years. But after 2004 it started to lose its place in the market. Because, Nokia didn’t took into account consumer demands and
larger group, the members are more exited to fulfill their personal interests instead of their collective or common goal. Thirdly he says, that due to the free rider problem, here the other members have to contribute the cost to achieve the common objectives. And also he has pointed out some reasons, that why the small groups do not get failure while achieveing their common interests. Firstly he says, that in the small groups the members get much amount of gain because it cosists of only few members
Contents Executive Summary IV CHAPTER 1 1 Introduction 1 Counterfeiting in Asia 1 Counterfeiting in Pakistan 2 Scope of Work 3 Objective 4 CHAPTER 2 5 Literature Review 5 Price 16 Value Consciousness 16 Brand Awareness 17 Social Influence 18 Gap Analysis 19 Theoretical Framework (Figure 1) 20 Hypothesis 21 CHAPTER 3 22 Methodology 22 Chapter 4 23 Findings and Analysis 23 Research Results 23 CHAPTER 5 30 Discussion and Implication 30 Managerial
Brand loyalty undergoes several steps where in the first step the marketers create brand awareness. At this stage, the marketers ensure that the brand exists in the market. Brand loyalty provide several advantages including its ability to facilitate long term profit to the firm, decrease operating cost and increase price premium (Mustafa, 1999) . Hence, it shows that brand loyalty is a precious asset for every brand (Mittal and Lassar, 1998) . Brand loyalty
TURNAROUND OF BLACKBERRY R Muthukumar, Research Scholar, Pondicherry University Karaikal Campus, Karaikal & Dr. Lalitha Ramakrishnan, Centre Head, Pondicherry University Karaikal Campus, Karaikal Abstract BlackBerry, formerly known as Research in Motion (RIM), was the pioneer of smartphone. The company dominated the smart phone market worldwide especially in the US through its BBM and BlackBerry device since 2003. However, the company gradually had lost investor? confidence