strengthening their consumer’s satisfaction strategies for ensuring consumer loyalty in the long run of business. It is an evident fact that consumers have become the centre of attraction for businesses these days, it is essential for companies to
According to Chen (2010) green brand equity, is a collection of assets and liabilities of the environment commitment and environmental concerns related to the brand, brand names and symbols that can enhance or reduce the worth of a product or service. Kang and Hur (2012) argued that broader investment in the green brand-customer relationship (green satisfaction, green trust, green affect, and green loyalty) in the green core competence of a firm optimizes green brand equity. In the other word, investment
Brand Asset management is an era connected with increasing value to marketing experts today, particularly as organizations shift toward attempts to converse ever complicated and intangible messages as part of brand management strategies (Davis, 2000; Good child & Callow, 2001). One of the numerous exciting questions dealing with present day brand managers worry on how to develop a better understanding of the proper relationship between constructs such as customer loyalty and brand equity, particularly
consumers look into when purchasing products. “Corporate social responsibility: Doing the most good for your company and your cause” (Kotler & Lee, 2008) By investing in Corporate Social Responsibility a brand can achieve improved name recognition, where consumers will start to connect your brand with a cause, and if the consumer also supports this cause, they may be more likely to purchase
most brands lose their relevance in the eyes of their consumers in particular and market in general. This brings to bear the role of rebranding either the product or organisation. Establishing brand awareness amongst consumers is an initial and crucial step in building strong brands (Gerber and Boshoff, 2008; Ye & Van Raaij, 2004). Brand awareness relates to the strength of a brand’s presence in consumers’ minds (Aaker,
Brand Loyalty is very important because it builds within the consumer’s mind the thought that their product has the desired qualities and therefore become the foundation for future buying behavior. Additionally, the loyal customers channelise themselves by quotes like “I feel an attachment and connection with this brand.”, “I am willing to pay a generous amount of money for this brand.”, “I can advocate this brand to others.” Even though mobile phones have turn into a primal part of an individualized
Post purchase stage is the final stage in the consumer buying decision process. In this stage, consumer accesses whether he or she is satisfied or dissatisfied with the purchase of Xiaomi Mi 4. Consumer will evaluate the adequacy of the product with his original needs whether he or she has made the right choice on buying the product. Consumer will feel either a sense of satisfaction for the product, or on the contrary, a sense of disappointment if the product has fallen far short of expectations
revenue by 2014 from 2007 to 2010 (International Data Corporation, 2010). With the increasing development in technology and telecommunication sector, numbers of smartphone users around the world is increasing. In Malaysia, some of the popular Smartphone brands are such as Apple, Samsung, HTC, Sony, Motorola, Nokia, and LG. A study by global information and measurement company Nielsen shows that there will be an increasing number of smartphone users in Malaysia, where 79% of mobile users plan to purchase
commercial was the start of it all and after that, their advertisements only got better. Their advertisements gave meaning to their product; if you didn’t have Apple then you were missing out on the bigger picture. Apple’s advertisements made their products what they are today. Compare and Contrast The 1984 commercial was video introducing Macintosh. The video was making a statement that they are going to stand out from the rest and a change is coming. It did not show the actual product, only played once
In the article, Join the Club: Food Advertising, 1930 Children’s Popular Culture, and Brand Socialization, Kyle Asquith from the University of Windsor highlights how food advertisers commercialize children’s 1930s popular culture to promote brand loyalty, through a series of case studies (Asquith, 2014, p. 17). Through the use of clubs, and special offers children became a great influence in product sales that were promoted by radio shows and comic strips. In the 1930s, children radio became