Introduction The operational excellence of a firm during difficult economic times is critical owing to the fact that firms cannot afford to have long-time marketing cycles, quality issues and high-cost operations to meet final profit. In order to ensure that all their business processes run smoothly, firms need to implement some valid operational systems like customer relationship management, which will help them focus on transactional processes and create competitive advantage. The dynamic nature
increased consumption of fast food by young people and its negative influence on their diet and health, public health advocates and government officials have expressed concern about marketing that encourages young people to consume fast food. In 2006, fast food restaurants spent approximately $300 million in marketing specifically designed to reach young people, more than any food category except for carbonated beverages.30 Fast food restaurants spent as much as marketers of juices, non-carbonated
Recommend marketing strategic that assures assets optimization in the gas value chain Approach This project would adopt the exploratory approach to assess existing literature to generate insights and forecasts for Chevron Nigeria Limited (CNL)’s gas marketing operations. This would ensure that available literature and insights from interviews on the organizational principles guarding operations are synthesized to develop a workable strategy for marketing the gas assets of the organization
word-of-mouth communication (WOM) is an important additional source of product information. Word –of-mouth communication may be defined as “a group phenomenon, involving an exchange of comments, thoughts, and ideas among two or more individuals represent a marketing source” [1] Advertising and personal selling are by no means the
Career Profile A director of marketing has many responsibilities. As a director of marketing you have to be able to wear many hats and have to be flexible in the requirements and duties you will have to complete to benefit the team. I am going to describe, in great detail the job requirements and basic daily duties of a director of marketing. As well as the education, experience, and competencies needed, also the organizations that an athletic director of marketing position exists. Initially the
deal with the Coke Cola Corporation to be the only non-Coke product distributed in their new fountain machine. The new deal includes an agreement for DPS brands to be sold to some of Coke’s fountain customer business (BAUERLEIN, 2010). Marketing function. Marketing for the Dr. Pepper Snapple
what people are ready to buy. But real marketing does not involve the art of selling what the manufacturers make. Organizations gain market leadership by understanding consumer needs and finding solutions that delight consumers. If customer value and satisfaction are absent, no amount of
to social media and consumer interactions on social networking (Carlson et al, 2015). SM is changing the way communications are transmitted, as well as revolutionising marketing strategies and frameworks. Traditional marketing is unsustainable going forward when considering the advantages and implications of social media marketing (Carlson et al, 2015). A literature review is a systematic, explicit and reproducible method for identifying, evaluating and interpreting the existing body of work produced
introduction, growth, maturity and finally decline (Hanks, 2015). In brief, the product life cycle concerns the evolution of the product through the introduction, growth, maturity and decline phases. Undeniably, the length of the lifecycle is influenced by marketing mix as well as other market activities. In this regard, a company such as Nike Inc. allocates significant resources in a bid to understand market activities and develop effective plans for introduction of new products. Importantly, different stages
NEED FOR CLEAR CLEAN WATER IN MEXICO FIRST SECTION: EXCECUTIVE SUMMARY Sweet waters will be the name of the water services of the business. It will be dealing with the supply of clear and clean water in Mexico City. The proposed business plan is under the health and water supply industry which is a slowly developing industry in the region, Mexico in a highly- populated country / city with a large metropolitan area which mostly depends on aquifer for almost 90% of its drinking water supply, this raise